Standing Out: A Podcast About Sales, Marketing and Leadership
Standing Out is a show created to help individuals and companies improve their sales & marketing outcomes, as well as their leadership development. Each episode we have an expert who has a unique perspective on sales, marketing and/or leadership providing insights from his or her experiences. And we throw in a few laughs from time to time. Be sure to hit Subscribe wherever you listen to our podcasts.
Standing Out: A Podcast About Sales, Marketing and Leadership
Sales Training & Freight Brokerage in Logistics with guest Jason Bauch
Sales Training is one of the most neglected aspects of freight brokerages, and Jason Bauch of 360 Freight Solution is working to change that. Join us on Thursday at 2:00pm CT for Episode 260 of Standing Out as we talk about what most companies miss when it comes to sales training and what his best advice is for freight brokers selling into today’s market.
A word about our sponsors:
SPI Logistics is the leading logistics firm in North America, with a respected network of 65 offices and 60,000+ carriers throughout Canada and the United States. If you are a freight broker needing back-office support such as admin, finance, IT, and sales? At SPI Logistics, they have the technology, systems, and back-office support to help you succeed, reach out to SPI Logistics today. To learn more about becoming an agent with SPI, visit: https://success.spi3pl.com/
Standing Out is a sales, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes.
minerals. Ciao, ciao the what's up everybody and happy Thursday out there. Hope the freight is flowing, maybe the cigars are smoking and you are having a wonderful end of your month. Today's the last day of August. Everybody. If you're in sales, listen. If you're scrambling now it's a little too late. You gotta work throughout the month so that the end of the month can actually be at a joyous day. Hopefully you're hitting your goals, maybe exceeding them, and having a good day About to start the final month of Q3 here of 2023. I can't believe how fast this is all going by.
Trey Griggs:While you're out there surfing the internet, make sure you check us out on social media and follow along. Trey Griggs 24 and at betaconsultinggroupcom Love to have you a part of the network and follow your journey as well. And check us out at betaconsultinggroupcom and see how we're helping companies tell their stories. We're really focusing on creating customer testimonial videos, getting social proof for you, speed up that sales cycle, overcome objections all kinds of good stuff. So make sure that you connect with us. Click that little button on the website that says to schedule a call with yours truly. Tell us your story. We would love to help you write yours. Also, today's Thursday, which means tomorrow is finished, strong Friday, and that means that we've got word on the street.
Trey Griggs:At Noon Central, tomorrow's a special edition. It's ladies only. My good friend, jennifer Karpich-Romey, and the executive director of the TMSA, is gonna be hosting with some incredible women talking about their experience in the industry, including mentorship, going to trade shows and all kinds of other great stuff. So make sure you join us at Noon Central tomorrow for a fun episode. I'm actually gonna be taking the day off. I'm gonna have my mom at a race track. We're going to do go-kart riding because my mom rocks. She does dope stuff because her life is dope, so we're gonna go have fun with that. But make sure that you join us at Noon Central tomorrow for word on the street. It's gonna be an awesome show and I might just make a little bit of an appearance, so we'll see what happens with that.
Trey Griggs:All right, we gotta get this show started, but before we do that, we gotta say thank you to our sponsor, spi Logistics, for making this possible. We appreciate them so much. Listen, if you're a freight broker and you are looking to get away from having your own MC and dealing with the back office stuff, make sure you? Check them out at successspi3plcom. They've got the admin, finance, it, sales technology, back office systems and support to make sure that you succeed. Again, check them out at successspi3plcom. All right, it is time to bring on our guests today. I'm excited to have them on. He's a trainer, a teacher, a coach in many aspects. He is doing a lot of great work in terms of training freight brokers. We're gonna talk about that today, so please welcome to the show the president and CEO of 360 freight solutions and broker edge, jason Bouch. This is a great song, my friend. Great choice, thank you. Yeah, we use this in our intro a lot of times.
Trey Griggs:And.
Jason Bauch:I was like this is a no brainer.
Trey Griggs:Can never go wrong with ACDC. I'm just gonna say that right there. In fact, we might just keep this song rolling throughout the show.
Jason Bauch:I don't know, it's just so good, we might have to do that.
Trey Griggs:All right, jason, did I pronounce your last name correctly?
Jason Bauch:Yeah, nailed it yeah you can call me, I was nervous. I'm calling me life and a lie.
Trey Griggs:I didn't wanna mess that up. Man Couch really helps it's couch with a B. Everybody. Jason Bouch, that's how it works, all right. So, jason, give a little introduction of yourself and what you are working on.
Jason Bauch:Sure, yeah, my name is Jason Bouch. I'm the founder and CEO of Broker's Edge and 360 freight solutions. I can get that out of my mouth today, and what we do at Broker's Edge is we lean into my experience. I've been in the business since 1997. I started off as a truck driver and I've worked my way up through air freight and then into the office as a broker and ran a small trucking company and then kind of graduated up the stream, if you will. And here I am today as a CEO and president and chief bottle washer at a company that.
Jason Bauch:I'm more proud of man. We do a lot and really we're giving back. That was really the point to Broker's Edge is to take my knowledge and find a way to really kind of package it up so people can miss all the potholes and the stupid crap that you run into as a young starting off broker or somebody that doesn't know what's going on and they wanna get into the industry or, even more importantly than that, somebody who's stuck. We run into a lot of people that are just I'm stuck at this threshold, how do I do this? How do I get over this hurdle? How do I explode? How do I blow up my sales? How do I get past the gatekeeper? All those little things that we cover. All that we talk about it on weekly calls and we picked it up Just recently.
Jason Bauch:We talked about how profits work, how profits built into a load. What does that really look like? How is it really generated? And we take questions from our audience and we really just run with it. It's been a fantastic experience. We started doing that. We've got 150 hours worth of material at this point from all that. We've been doing it faithfully every week, Tuesday 7 pm, Central time. We record them and then we put them in what we call the vault and then we release that as part of a package that we sell to other people as well. So I mean I'd encourage people to buy it and check it out. Go to the early stuff. It's really bad.
Trey Griggs:The first time's around, when no one's watching.
Jason Bauch:Those are the best ones. I can go back and watch.
Trey Griggs:There's a lot to unpack there, but we're going to pause on that for just a second. First of all, you have the greatest backdrop of any guests I've had on the show. I'm not going to lie. You've got a neon light with the branding. That's just clever. I love it, appreciate it.
Jason Bauch:Yeah, this is actually our backdrop. I'm in the studio right now with you filming this, but I'm going to go back to filming some other material for the courses and stuff that we've got going on. So, yeah, I mean it's been fun. We saw it and I was like let's have one made. This is cool.
Trey Griggs:Yeah, that's awesome. I love the backdrop Very creative, well done. Before we go any further, we're going to ask you a question. We love you being on the show. Appreciate it. Do you want a water bottle with standing out or a mug? Which one do you like, the water bottle or the mug?
Jason Bauch:I'll tell you what I actually drink. Both I only drink those. So you know what? Let's do the mug.
Trey Griggs:We're doing the mug. You're getting a coffee mug. Thanks for being on the show. We appreciate it. We're going to send that out to you and make sure that you put that on your show so everybody sees it. We'd appreciate that. All right. Also, fun fact about you I heard this that I had that you know. I know you're from Dallas, so I can kind of believe this. I can kind of believe this, jason, but I heard that you make barbecue ribs. That will change my life is what you're saying. That's correct.
Jason Bauch:So I'm originally from Chicago and when I grew up I loved barbecue ribs, but the problem was I never really knew how to make them correctly. I had a recipe and it was like boiling them and all that stuff. So when I met what is not my wife and I came down to Texas, she's like oh no, what are you doing? Stop it, stop it. I had to learn how to smoke food for real. You know, like you know no more Northern stuff, you know I had to really kind of get it right and so the only way to make really good barbecue is to make really bad barbecue for a long time until you get straightened out. So my family has gone through the paces. They've had beef jerky for brisket. They've had all of them. My ribs are exceptional. I bring them to, you know, for friends and stuff. A lot of times when I make it I'll make like three or four slabs and I give half of it away. Just, you know, I'll give it to them.
Trey Griggs:Well, listen, I'm going to be in Dallas the first week of November. I'm holding you to this. I need to try some of these ribs. We might have to create some content around you trying your ribs. All right, because, listen, I'm from Kansas City, jason, so the bar is high.
Jason Bauch:All right, I want to go. I want to go with something here. The bar is different, it's not. It's different.
Trey Griggs:That's right, that's true, it is barbecue.
Jason Bauch:I know this isn't really a barbecue show, but the real thing is that barbecue is regional, so it was designed to be from the materials that you had available for in that area that you were in. So in Kansas City, you were cooking. With what kind of wood do you guys like? I forget what it is A lot of hickory, hickory, yeah.
Jason Bauch:So here we have a skeed. North Carolina is kind of a more hickory. You got kind of a blend going up in Tennessee. So that's the differences between the barbecue. That's the most notable thing.
Trey Griggs:It is, it is I'll give you Bert and Z.
Trey Griggs:you guys own that stuff man, anytime I go to Kansas City, I don't believe in Kansas City, yes, and if you go to Kansas City, I'm just going to. I know this isn't a barbecue show, but we're talking barbecue so we're going to run with it. If you are in Kansas City, make sure you go to Jack Stack. That is the best in my opinion best barbecue joint in Kansas City. The original one is out in Martin City, just southeast of downtown Kansas City a little bit. They got a hickory pit there. It's phenomenal. And I'm in St Louis now and there's a difference between Kansas City and St Louis too. Kansas City is much more kind of a saucy barbecue and St Louis is much more of a dry rub, kind of a, more probably like what you're used to down in Dallas. That's for sure.
Jason Bauch:Well, I mean, I do make mine sticky. So it's, I go off the off the reservation a little bit.
Trey Griggs:I make it the way I like it really so you don't have to lick your fingers like five or six times to get them cleaned then it's just not enough.
Jason Bauch:Oh yeah, so what do you do with that? She don't have nearly enough napkins. Stop it.
Trey Griggs:That's right. Well, I'm excited. So November, you and I were going to do barbecue down there. I can't wait to have my life changed by these barbecue ribs that you claim you can make so excited about that. All right, let's jump in and talk about brokerage Before we get into this. I want to. This is interesting. So you were a truck driver.
Jason Bauch:Yeah, okay, so talk about that. I was a truck driver in 97. I actually started late 96. And by mid 97, I was involved in a head on collision at 45 miles an hour with an F 150. And that pretty much changed my life. Yeah, I can imagine, so I can but I made it a positive thing and here I am today. You know I took that loss and what could have been very detrimental at the age of 22, and found a way to make it a win.
Trey Griggs:Yeah, well, and what's interesting, what? The reason why I brought that up was? Because I think it adds a layer of perspective. When you're teaching freight brokers, you can say this is what it's like to be a driver. This is what a driver is expecting. When you talk to a driver, this is how you know, this is what they're looking for. This is how you can tell if the driver is good Like. You seem to have that background where you could not only help brokers do a good job with just the operations and what they're doing, but also the relationships with drivers. Tell me I'm wrong.
Jason Bauch:Yeah, absolutely. We tried to give a lot more perspective, and part of our sales course is not just selling to customers, but selling to carriers as well, because that is a different conversation. It's a different world really. I mean, you're not going to have the same conversation with a shipper than you would with a trucking company.
Trey Griggs:Right.
Jason Bauch:So we addressed that and, coming from that, pulling from that experience, how you were talked to and really how you deal with brokers, there's a stigma for brokers and there's a stigma for carriers. If we're being honest, I mean like and really we need to work together. And it's about education. It's about educating each other about how do I better work with you, and that's something that we address at Broker's Edge so that you can be more effective and have better networks and more solid partnerships.
Trey Griggs:Yeah, that's really interesting. You might actually like this then. So in October down in Tampa Florida we're having the broker carrier summit.
Trey Griggs:My friend, dan Lindsey from Lincoln's Logistics, is putting that on and it's interesting because it's sitting down a table and having these conversations of like tell me what it's like to be a broker, tell me, tell me, tell me about what you struggle with. Let me tell you what I struggle with and what I need out on the road and things like that what I'm looking for in a partner, and so those conversations are really valuable. Exactly what you're saying it's all about education and getting people to talk to one another.
Jason Bauch:And I think a lot of this, you know, because we have so much attrition in this industry from the trucking side. I, you know it was the median age like 60 now, something like that 59-ish yeah somewhere in there.
Jason Bauch:Yep, yep some of these older guys are gonna age out and you know the younger guys are not coming in as quickly as they used to. This is not a field. Back when we were kids, like you, had smoking the bandage, you had BJ the berry. It was almost like a propaganda thing. Hey look, how exciting this is driving.
Trey Griggs:You know what? You're exactly right. There have not been there's nothing good trucking movie in the last 20, 25, 30 years oh, it doesn't exist.
Jason Bauch:There's a stick level. There was a just foul mouth and dirty. I mean that that's what everybody thinks and that's not the truth. I think we need to.
Trey Griggs:Jason, we might be honest on here. We may have to write a screenplay right a moment for a trucking show, because there's nothing out there. I mean, the last one that I remember was Fast and Furious with the truck, where they were just basically hijacking the trucks.
Jason Bauch:That was all you saw from the big, big sky that didn't go well.
Trey Griggs:I didn't see that yeah that's.
Jason Bauch:That's kind of a negative play on. Yeah see, we gotta get a positive spin on something fun, something like smoking the bandit, which was.
Trey Griggs:That was enjoyable back in the day, so I don't know if we're gonna find a Bert Reynolds right now all right sidebar.
Jason Bauch:I am restoring a trans am and I had the opportunity.
Trey Griggs:I yes 79 trans am or it's actually all coming together, jason, it is, and my glove box I had an autograph by Bert Reynolds really, yes, I need to see the receipts.
Trey Griggs:Man, I need a picture of this picture. There's no receipt. I mean, it's just well, that's well. The picture is the receipt in that in every guy. That's what I know. That's exciting, that's cool. I'd like to see a picture. I may have to put it online a little better. Okay, let's get. Let's get back on track here, jason. So let's talk brokers edge. So you have. You have students that come in who are interested in becoming a freight broker, or there are already a freight broker. Like who is this for?
Jason Bauch:yeah, we've got kind of a mixed group. A lot of times we have truck drivers that want to become a broker. We've got people that are. I've heard about it and I took a course and I didn't. It didn't go well.
Jason Bauch:There's a lot of misinformation in the industry too. You know, a lot of people want to get online and they want to just watch YouTube videos and think they're gonna learn how to do a job and that's. Nothing can be further from the truth. So what we find is that we're dealing with a lot of people from different backgrounds and different needs and trying to put really work with those three or four different audiences all in one call. So you will get a variety of stuff out of us in one call, but it's all free. I mean, you know we're running the the brokers edge brokers edge live every Tuesday at 7 pm and that's just a free entry. Nobody's charging for that. Just show up, hang out.
Jason Bauch:It's an hour. It's myself talking about different ideas and different things that go on in the industry. A lot of times we'll talk about concepts, but we'll also talk about, you know, actual stuff that's happening. Like when yellow first one bankrupt, we explained how is that gonna really affect the market. What's, what is that really gonna do to us as a an industry? You know that it's really important stuff to us fuel reports going up through the roof. Nobody's talking about that. Yet we are, you know we. We address the fact that they change the creepy report continue to creep up.
Trey Griggs:Now I'm feeling it.
Jason Bauch:Personally, I have a strong sense that we're gonna have six dollar fuel. I don't think. Five walls, you know. I think we may actually get real close to six this time around. Yeah, nobody's watching the clock, man yeah, you know it's crazy.
Trey Griggs:I was just in, I was in Canada, I was in British Columbia back in July and they're paying like $9 a gallon because it's by the leader, so it was like it was like 250 a leader there. So it means like $9 a gallon, which is pretty wild. We're pretty. We're still pretty lucky with the fuel costs we have. But it's definitely right and it definitely affects the economics of being a truck driver. It affects you know what it means to be a free broker and margin and all those kind of things. What you can, we can afford. So now I love that. So you have a broker's edge. Live, anybody can come to that. You're taking that content and you're basically repurposing it for more of a class type of thing. People can go on your website brokersedgewithzcom forward.
Trey Griggs:Slash our courses. I think we had the the other thing, that's the direct to it.
Jason Bauch:And then now what we've got there is an intro course that people can take if they've never done anything in the industry or if they're trying to like transition into it. It's a real good starter course. You know it's very low entry. I don't remember what we have it said at this point. Yeah, and we've got, we've got the vault where those other videos actually stay that's where we keep them is and then we've got a Facebook group that goes along with it. We've got the sales course that we're print. We're actually filming right now and that's gonna be a good thing or not.
Trey Griggs:That's gonna be massive so you've got more, more structured courses. You have the vault with kind of some open content and it's all available when people register.
Jason Bauch:Yeah, exactly, and I mean the vault is is laid out based on topics and stuff. You can go in there and pick it out if you want. But really I mean it's just a lot of stuff. You know it's a lot of videos and we were, we were putting up on YouTube for a while and we we decided just to you know that wasn't gonna work for us. So you know, I didn't want to compete with people that were giving up bad information.
Trey Griggs:I didn't want to be lumped into that yeah, so then you got like your own LMS, you got your own kind of ecosystem that you guys have created and then people can ask us questions directly.
Jason Bauch:We're very available. Yeah, are you still brokering?
Trey Griggs:free? Yeah, absolutely so. You're not only teaching it, you're living it yep, absolutely, yeah, we.
Jason Bauch:I take my companies, my, my customers and I train people on some of them and that's how they learn through the TMS. That's actually part of our entry entry into 360, so you've talked customers into being these are existing loads, so I'm still the point of contact, but what I do is I work my. I take my new agents, I bring them in. There's a 90-day probationary period that they all have we treat them on the system. We get them tracking loads and stuff like that. Then we have them covering okay.
Trey Griggs:So they're working with you, they're not. So I I thought you meant that you have, like, some of your customers that come in and help you train free brokering. That's impressive. I was about to be really impressed wow yeah, you kind of show them the ropes, not just in this course, but also, hey, this is the, let's show you exactly what we're doing today, kind of thing yeah.
Jason Bauch:So the idea is that, when I mean from the 360 side of our brokerage, what we look at is we're trying to make sure that when they get in there they're making calls or they're learning how to do sales. They already have sales. Are you doing a book of business? They need to learn the system so that they're not in freakout mode. Right, the worst thing that can happen to a new agents they land a customer and then like, okay, now what do I do? And so now there's only not only the pressure of landing the customer and maintaining that, customers booking the truck and learning how to use the system, with a whole circle, you know, from start to finish. So we take a lot of that mystery out of it. We make them very comfortable, yeah, I guess. So then when they are focused on that, we kind of wean them back in the last 30 days of that probation so they can really hammer down on whatever context they've been making and and really close the deal.
Trey Griggs:Nice, nice. So it's much more hands-on. That's. That's great. Yeah, I'm glad you expounded upon that and I'm glad that I clarified that you're not using customers.
Jason Bauch:We do this from a distance. We do not have an office, I mean like we. We have a studio, but like everybody's remote.
Trey Griggs:It's all virtual.
Jason Bauch:Yeah, exactly we have a meeting, every meeting, that everybody's required every morning to show up at eight o'clock central time, I assume call we go through everything. Like tomorrow morning you know the end of the month. I'm gonna go over everybody's phone call logs and the revenue that we did and everything I mean that's yeah how great is that that you could be anywhere in the world as long as you have an internet connection.
Trey Griggs:You can be on a beach somewhere. You could be at a cabin somewhere. Man, you could do this from anywhere. That's one of the one of the perks of becoming a favorite from a wife trying to get to retire to Hawaii.
Jason Bauch:I'm like I don't want to retire, she gets, but you can work there, it's fine.
Trey Griggs:You know how early you'd have to start working in Hawaii?
Jason Bauch:Morning.
Trey Griggs:I was. We had it. We had the blessing of going to Hawaii last May and I just started doing my. I had this was a daily show last year, and so I had daily shows. I didn't want to stop the momentum. We had just started like a month half earlier.
Trey Griggs:So I told my wife. I said listen, I'm getting up at 4 30 in the morning, the show is at 5 and then by the time you wake up I'll be, I'll be back in bed and done like it'll be fine. So I literally did every show from the balcony of our little resort there and it was a beautiful golf backdrop so I'm like it worked out perfect. The Sun was coming up. It was. It was pretty fun.
Jason Bauch:Yeah, you have to start you get very real, pretty unreal background. But yeah, I mean like in central time, I get up at 6 o'clock every morning, so I do a whole bunch of stuff before I even start. You know, I'm like I'm breeding, I'm on the treadmill, I'm hanging out with the dogs, I've had some coffee. You know I'm doing a whole bunch of stuff. A little yoga in the morning, just kind of get it all going and then Hit the morning meeting, then it's on to the next thing is that and reading, and no, I have to do throughout the day. So I mean, I'm very regimented and that's what we teach everybody in 360 as well as it brokers edges to be very regimented. Do not allow, do not allow the minutes to go away.
Trey Griggs:Yeah, yeah, that's how I start time yeah.
Trey Griggs:You know, All right, jason, we got a pause for a minute on the show. We like to celebrate the national day. Some of them are really easy, like we got Labor Day coming up on Monday. But do you know what today's national day is that we're celebrating here on the show? I am not familiar. What is it? May have never heard of it before. It is national eat outside day. Some of these are goofy. I don't know who's making these up, but it is fun to eat outside, although I would imagine in Texas you haven't eaten outside in a while because it's pretty hot.
Jason Bauch:Yeah, this last week we're celebrating the fact that it's not over a hundred.
Trey Griggs:What does the temperature need to be for you to say, hey, let's go eat outside tonight. Like what does he got to be?
Jason Bauch:Um.
Trey Griggs:You know the shade is different in the sun. Let's go shade about 1885.
Jason Bauch:I think yeah.
Trey Griggs:Yeah, I could pull that off. Especially coming out of summer, it feels a little bit cooler. Yeah, I think there's. There's not much greater than actually having a meal outside. I appreciate that a lot, just being on nature and enjoying that. One thing I love about countries that have great Climates, like Colombia or like places like San Diego Climates where it's pretty is they have the open-air concept restaurants I love that.
Trey Griggs:Yeah, get the garage doors coming up and sit out there and just feel like you're out there. Not a lot of places. Cleveland's got a good spot in the summer like that, because it's pretty mild there. They've got a really cool spot where they all the restaurants have open-air concepts. It's really cool Really. I know it shocked me. I wasn't, I wasn't ready for that. Cleveland really surprised me in a good way. I thought it was a pretty great place downtown.
Trey Griggs:It's a lot of fun, but the open-air concept, eating outside, that's what it is. So, everybody watching this show, make sure you go out and have a meal outside tonight, enjoyed, especially if the weather is good here. It is 78 degrees here, so tonight is perfect for us to do that. I think that we may.
Jason Bauch:We may have to make that happen, that's tonight is date night and I'm looking at the temperature right now, just in case I'm kind of curious yeah, what do you got down there? I'm gonna look at see if I can drag her outside. You're like come on, let's go ahead, that's right national eat outside to everybody.
Trey Griggs:If you can do it, pull it off. Absolutely love that, okay. Also, jason, we like to celebrate or have a random question of the day. No, jason, listen, this question is so random I haven't even seen it. We let our podcast Director come up with this and so could be funny, could be serious, could be a good question. That could be a dad who knows. Let's see. The random question is how do you deal with us? Oh, a serious one. How do you deal with a stressful environment?
Jason Bauch:Well, as a broker, we we encounter stress quite often. So it's just a bit, you get used to it, you get kind of used to it. So but, but there are times when I do have to walk away from a situation and a lot of times what I like to do is just take a second and I just take a deep breath. You know, just yeah, yeah. You know I'm okay, everybody's okay. You know the people I love are okay. You know, you know we're gonna move folk, yeah yeah, that's it.
Jason Bauch:I just go for kind of a neurological reset without a real deep breath.
Trey Griggs:Yeah, it's a great tip getting away, if you can, for a little bit from the situation. I like to make people laugh because I think when people laugh it almost just like lets all those kind of guards down, just even if it's just for a moment and people can reset. So I'm what I'm that guy likes to tell a joke or try to make people laugh or do something silly, because I think it resets the room a little bit and sometimes that can be helpful. Sometimes it blows up in your face, my friend, but you know what I like to try it anyways, but yeah, it's a tough idea.
Jason Bauch:It makes sense.
Trey Griggs:Yeah, yeah, that's a serious question, they man really serious one. It's a good question, I know. Hey, speaking of Ruth, listen, we got to say this this is her final. This is our final show directing for us here at beta consulting group. We're so Sad to see her go, but excited for her the same time. She's gonna be a lawyer man, so I'm excited for her in her future. We're gonna miss her dearly, ruth. Thank you so much. We have appreciated you so much on the show. I just kind of.
Trey Griggs:She doesn't like being in front of a camera, so we're not gonna make her come on camera today, but just know that we really appreciate. Appreciate you, ruth.
Jason Bauch:Oh, there she is, oh no this is.
Trey Griggs:It is a question from Valerie. She says a great question, great answer. We appreciate it. Valerie, thanks for watching this show. Appreciate that? Okay, all right, jason, back to you and what you're doing. So you got a couple things coming up. You talked about potentially having an event, we talked about that, but you also have another business that you're floating out there.
Jason Bauch:We have just recently launched a company called Luramiles, and the concept behind Luramiles is that this is the Amazon of transportation.
Trey Griggs:Do explain. I'd like to know more.
Jason Bauch:Yes, I had a revelation one night. I was taking a shower and I actually got out of the shower. It was in a hotel, I was traveling, and I wrote this thing down and my head was just swimming the rest of the night. The idea was that we could create a platform that was beneficial for trucks, that kind of put them on a shelf in a way, kind of like Amazon, right. So when you go to Amazon you type in toothpaste, a variety of different toothpaste shows up. It's really all toothpaste. And when a shipper looks at a truck, they think a truck is a truck is a truck. Well, here's where we get the opportunity to show the nuances of the trucks through a rating system and we build up that type of reputation for the different carriers as they perform, and then a shipper can go in and actually select the truck that they want based on the rate that has been provided by the truck.
Jason Bauch:There is no negotiations. A truck will post themselves as anywhere, but it's really one truck, right. So you're in St Louis. Let's say they start in St Louis and they go. Well, I'll go to Dallas for $2,000. I'm just going to throw our trade numbers out. I'll go to Miami for $7,000 and I'll go to Chicago for I don't know $1,000. Still one truck, right, but there's these different options. So what we do is we give those options out to the shippers and as they come in with the loads, they say, okay, yeah, truck, I like that carrier right there. They may see four or five, maybe even a hundred, I mean, however fit, whatever that criteria is and they'll see the different prices, but they won't. You know, there's just basic information. It's really going to just give you reviews and pricing and you can. The shippers will be able to choose those trucks, point, click, ship and then a little bit of a capacity tool rating for carriers and things like that.
Trey Griggs:Yes, yes.
Jason Bauch:So we're just going to go up with a go ahead.
Jason Bauch:Oh, I'm sorry. One of the things we realized is there's a large, there's a big problem psychologically for our carrier. They don't like to negotiate. They're not very good at it a lot of ways. A lot of times there's a language barrier for whatever reason. So we wanted to take that element out of there. We wanted them to be able to be in control of their destiny. You know if you're going to say something obnoxious and you're not going to be chosen because you've priced yourself out of the market, there's so many other people do the same thing, but for less. So it's my hope set. What we're going to do is we're going to actually refine some of the pricing in the spot market rate system that we have now.
Trey Griggs:Yeah, it's kind of the car max approach. You just go, you buy the car, here's the price, take it, take it, leave it, kind of. Yeah, but with both carriers. And where'd you come up with the name Lura Miles L-U-R-E-D.
Jason Bauch:Funny story about that. It was actually a typo. Yes, yeah, the name was to be Lucramiles.
Trey Griggs:Lucramiles with a C like L-U-C-R-A yeah, Out of it.
Jason Bauch:And when I was talking to the Epanton attorney, they were like, oh, we like this one. And I'm like, oh shit, I typoed it. And you go oh, don't worry about it, the other one's this is better than the other one, let's keep this Okay.
Trey Griggs:Well, good story.
Jason Bauch:But you know, I kind of think about the founders. If you see that movie with Ray Kroc, he talks about that Slavic name. It would look good on the side of a burger company and you know, you got McDonald's. That flows real nice. Well, lura Miles is kind of the same thing, yeah, and that C, removing that C really kind of helps it flow a little bit, helps it flow a little bit.
Trey Griggs:Yeah, yeah, very good, and the website I think, is lurmilescom, is that right?
Jason Bauch:Correct yeah.
Trey Griggs:Yeah, so people can check that out.
Jason Bauch:It's launched. We've got some. We're tweaking all the time, we're making new updates to it. But yeah, it's active and it's ready to go Very cool. We're starting to blast out advertising for it Now. We just put out really cool promo. It's like this fire thing with all kinds of stuff. The logo pops up and I was really happy when Conor came up with that.
Trey Griggs:I love that. You know I love hearing entrepreneurs take ideas and run with it, absolutely love it. I think the world is a better place when people do that. So and let's just be honest, sometimes the best ideas come from places like the shower or take a walk for a walk, or when I'm on the driving range and then, like by myself, an idea will pop up, and it's why good things happen on napkins. You just never know what inspiration is going to strike Exactly.
Jason Bauch:I have a little. I've got like a waterproof notepad in the shower. It's got a little pencil.
Trey Griggs:You really Okay, I haven't gone that far yet.
Jason Bauch:I want more epiphanies, like just sitting there, just do it to the oh yeah.
Trey Griggs:Yeah, I haven't gone that far yet. I'll write them down when I get out of the shower, but I've never felt the need to write them in the shower.
Jason Bauch:I've never seen that yeah.
Trey Griggs:Everybody's got their go-to system, which is great, All right. So the last thing I want to chat we're about to bring some for landing. Are you going to do this event? You're thinking about maybe doing an event in Dallas. It's kind of still a new way to go.
Jason Bauch:Yeah, we're in the planning stages. It's very much in the infancy we're looking at probably early summer in Dallas.
Trey Griggs:Early summer, early summer, yeah, yeah, it gets hot.
Jason Bauch:Beginning of June. We're not going to ask people to come out here in July and all that. I want to get out here before the holidays, Maybe right after school gets out or something. We'll find something.
Trey Griggs:Are you going to make ribs for everybody who attends? That's the question.
Jason Bauch:Honor, and I legit talked about that as I was on my way over here. He's like dude, you got to make like 30 racks. I'm like really 30 racks, yeah, yeah, it would be fine.
Trey Griggs:Get one of those trailers, that you can pull one of the Smoker trailers and start cooking them.
Jason Bauch:He was like yeah, dude, we'll just go get one of those trailers and make them all. It's two times. If I'm prepping for an event, I'm really not thinking. I want to be making ribs.
Trey Griggs:I know yeah.
Jason Bauch:I'll probably cater it, but we did talk about doing something nice.
Trey Griggs:Yeah, last question what's the best barbecue joint in Dallas?
Jason Bauch:In my opinion, this is going to sound weird. In my opinion, it's a place that sells barbecue out of a liquor store.
Trey Griggs:Hey, that's not weird, man, I call it the liquor store barbecue place.
Jason Bauch:It's actually Hall's liquor off of Glade in 121.
Trey Griggs:Interesting. Yeah, cause I've been to a couple of places down in Dallas. I've never been to that one, so I may have to hit that one at some point. I love the holes in the wall type locations. Those places are always the best. The food is almost always good.
Jason Bauch:Yeah, they sell out every day. They sell out of everything they do. But I've had them cater events before and they've ever been like wow, where'd you get this? It's really good. One of the places I will eat ribs from other than my house. I get them other places.
Trey Griggs:Oh, that's great. I can believe that I'm looking forward to getting down there in November and getting some ribs myself.
Jason Bauch:I can't wait to eat you for some brother.
Trey Griggs:Congratulations on everything you've accomplished with Brokerage. Thanks for being on the show, man, and we'll talk to you again real soon. All right, it's a good Friday, Trey, Take care. All right, everybody, make sure you come back tomorrow Again. It's finished strong Friday and we have Word on the Street, the ladies edition with Jennifer Karpus Romain and some incredible women from the industry noon central. Make sure you join us for that and in the meantime, don't stand still. Start standing out. Peace out everybody. We'll be right back.
