Standing Out: A Podcast About Sales, Marketing and Leadership
Standing Out 273 - Sales Leadership in the Logistics Industry with Ben Tschirgi
Join us as we dive into Ben's journey, from his early days in sales to becoming VP of Sales at Cowan Logistics. Learn about his strategies for maintaining a competitive edge, overcoming challenges, and how his passion for problem-solving has helped him build strong relationships with both customers and colleagues within his organization.
Sponsored by SPI Logistics. If you're looking for back-office support such as admin, finance, IT, and sales as a freight broker - reach out to SPI Logistics today! Learn more about becoming an agent here: https://success.spi3pl.com/
Standing Out is a sales, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes.
Join us as we dive into Ben's journey, from his early days in sales to becoming VP of Sales at Cowan Logistics. Learn about his strategies for maintaining a competitive edge, overcoming challenges, and how his passion for problem-solving has helped him build strong relationships with both customers and colleagues within his organization.
Sponsored by SPI Logistics. If you're looking for back-office support such as admin, finance, IT, and sales as a freight broker - reach out to SPI Logistics today! Learn more about becoming an agent here: https://success.spi3pl.com/
Standing Out is a sales, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes.
Oh baby, it's here. Yes, yes.
Speaker 2:Let's go.
Speaker 1:It's a luchador, I'm a luchador.
Speaker 2:It's a luchador, I'm a luchador.
Speaker 1:Happy Halloween, everybody, and welcome to another episode of Standing Out, a podcast about sales, marketing and leadership. I'm Trey Griggs, your host. Hope you're having a wonderful day out there, ending the month strong, and we've got some good plans for tonight. Before we get started today, make sure you check us out online at betaconsultinggroupcom. We're helping companies with their messaging, the words they're using to communicate with their prospects, as well as client testimonial videos. Listen, you need to create social proof in your marketing to help your sales team out. What better way to speed up the sales cycle than have your customers speaking on your behalf? That's what it's all about. That's what we help customers do. So check us out at betaconsultinggroupcom. Click on that little button down there to schedule a call with yours truly. Tell us your story. We'll help you write yours. Look forward to working with you soon. Also, check us out on social media. You can find me at Trey Griggs, 24 and Beta Consulting Group out there as well. We'd love to be connected with you and have a little fun online engaging with your content. Having you engage with ours, it'll be great Again, trey Griggs, 24 and Beta Consulting Group.
Speaker 1:Finally, before we get started today, you got to say thank you to our friends over at SPI Logistics for making this show possible. Listen, if you're a freight broker or if you're an agent or thinking about becoming an agent and you're just tired of all the behind the scenes, back office work, the admin type work, and you want to stay in your lane of working with customers and selling freight, make sure you check them out at successspi3plcom. They've got the technology systems and back office support to help you succeed. Stay in your lane and be successful as either a freight broker or as an agent, whatever you choose to do. Again, check them out at success spi3plcom. All right, everybody, it is time to bring on our guests today. This guy is making waves on social media, doing some amazing things out there, and I'm so excited we finally get to have him on our show Coming to us today from Cowan Logistics. Give it up for a good friend, ben Scherge, in the house. I like the timing of this. This is a well-timed song.
Speaker 3:Have you seen the Barbie movie yet? Oh yeah, I did the actual Barbie. What's it called Barbieheimer?
Speaker 2:Oh, you did, Nice. I saw it back to back with Oppenheimer it was quite the experience.
Speaker 3:It was great.
Speaker 1:Barbieheimer, did you buy two?
Speaker 3:tickets, or did you? Just swap theaters, be honest, I had to do the two tickets because I used to do it back in the day, but now, with the assigned seats, it's tough.
Speaker 1:You're rolling the dice, you are rolling the dice, especially with a new movie. If it's full, you're obviously going to get called out. Good call, good play. Way to play by the rules. My friend, nice to have you on the show. Man, I've been following you on social media forever. We've crossed paths but not crossed paths. It's kind of a weird thing, yeah totally.
Speaker 3:I feel like I've been stalking you on LinkedIn for years, so to actually e-meet you and talk to you is weird. I'm just supposed to be seeing you in my timeline.
Speaker 1:as I'm scrolling through it, it's shocking that we've never been in an event together. We've just never been in the same room together. We play in the same sandbox. It's just odd that it just never has happened. Happy to have you on the show today. Speaking of standing out I'm a new or somebody that truly stands out on social media. We're going to get to that in just a little bit. Are you going to be doing anything crazy for Halloween here? Are you dressing up? Are you going trick or treating? What's going?
Speaker 3:on. Normally I'm pretty low key for Halloween, but I'm thinking this year I was thinking this year I could do maybe a depressed freight, worn out freight broker, but I think everybody's going to be doing that this year. That's the thing to do this year. I'm going to be going, I think, as strong solo surgery with the sunglasses, nice.
Speaker 1:I like it. I like it yeah.
Speaker 3:A little glass half full.
Speaker 1:Clearly I'm going as nacho libre. I actually funny story I bought the mask last year for Halloween and forgot that I bought the mask. I did not because we didn't do anything for Halloween last year. Something came up, I don't know what it was. I didn't end up using it. I've been sitting on that baby for 12 months and here we go Now it's time to use it. Pretty excited about that. Looking forward to that. Before we get started, I've got to ask you a question Are you a coffee drinker or a water drinker? We're going to send you one of these for being on the show. We appreciate you being on the show. Which one do you want? I'll go with the water. That looks great.
Speaker 3:You want black or white with a black or in a white version.
Speaker 1:What do you like? Oh, I like the black one looks pretty cool, black version coming your way, man we're gonna send you.
Speaker 1:Thank you so much for being on this show. Appreciate that there's some items from our swag store having a little fun with that, which is great. All right, ben. So let's get in this a little bit. Yeah, fun fact about you. We've already mentioned it one time, but we're gonna talk a little more about it. You have a knack for creating music videos about the freight industry online. Let's take a look at one of these videos you got here. Let's see if we can roll this video. We'll see if we can play it. This is a tiktok video. Look at this two cameras. Look at this.
Speaker 3:Oh yeah.
Speaker 2:Luckily I'm my wife.
Speaker 3:Filmmakers.
Speaker 1:I love it. All right, that's enough of that. All right, that's good. Yeah, we'll, we'll, we'll, we'll bring that down at that point. No, that's, that's so your wife's. I was always wondering who's who's filming this for you. Don't have a selfie stick like I do. That's kind of what I do. I. No one wants to film me but me, so I tend to do that. So your wife is the one who's filming and she's got some, some editing skills.
Speaker 3:Yeah, so. So I went to film school like a small liberal arts film school, but we met in college. I thought I was going to be the next great, like martin Scorsese. And then, first job out of college, I got fired after I misplaced like a 200 000 dollar camera lens, so it didn't end well. And then so that's what started my freight broker journey. But yeah, I, I, that's, that's, that was my, uh, that was my dream back in the day.
Speaker 1:So you're living some of your dreams out here in freight by doing these music videos and, yeah, having a good time with that. What? What goes into it? I've never done a music video before. It sounds like fun. What goes into do you like you pick the song first and then write the lyrics? Do you write the lyrics and then try to find a song that like how?
Speaker 3:does this work? Yeah, so when I, when I first did the first couple, it was like I did it the wrong way, like I Was doing like music from scratch and I was like recording everything, and I was like I remember that this is this is taken forever. Um, so I, just now, I just I go with like a popular song, like I did one for barbie, like you know, and you just take like a 30 second thing and then it's just like you know.
Speaker 1:Try to try to come up with some fun lyrics.
Speaker 3:Yeah, and that's that's way to do those are way more fun too.
Speaker 1:The custom songs are pretty tough, plus, nobody's ever heard of them. Yeah, exactly, you know when I used to get. You might remember this I, whenever I went on fray waves, I would write a custom song or a rap on fray waves on, if you ever yes, yes, yes, yes yes.
Speaker 1:Which was fun, but it was also a lot of work, yeah to do it right right, right, you know what actually happened, ben, and you might you might appreciate this because you're you're a creative being. Um, the inspiration would actually show up and I was in the green room. Oftentimes I would be in the green room watching the guests before me and like it would just hit and I would write it real quick and I would just rock and roll and play and see how it went.
Speaker 3:Sometimes they were good, they weren't good, like it just here you go, here's a gift.
Speaker 1:Exactly that happened. That happened quite a bit. Do you, um, do you get inspired and say, yeah, I'm gonna do that? Or do you think through, like, like what's what's going on the industry right now? What's what's the creative process by now?
Speaker 3:Yeah, um, some of them. I've actually gotten some help from other people, like I think for for that one that you just showed, like it was taking actually Comments that people had left on a linkedin post and then like taking those comments and like putting them all together. Yeah, so that was a fun one. So like everybody you know, kind of like it was like a community written that's genius.
Speaker 1:It's right, because the fans feel like they're part of the song. I know that's right, that's what it's all about. Genius. Yeah, which. Which social media platform are your favorite, your good follow on social media? Uh, I've seen you out on tiktok. I've seen you on twitter linkedin yeah, which one you like the most?
Speaker 3:I, I like linkedin. Linkedin has been. You know it's kind of gets a bad rap for being being a little cringe or a little um. There used to be, I feel like a lot of just bad content on linkedin but it's really like, you know, like people like you like that, just stuck with it and just kept posting and just kept with it and like there's some good follows on In the freight world. I think linkedin is a good sneaky one, but I mean, there's a lot of good people on x right now like uh, I think you just had to read on. He's a great follow. Like the x community twitter community is is pretty cool. It's a pretty cool.
Speaker 1:Let's call it x. It's freight, let's call it x. Okay, freight x. The freight x community is solid. Uh, that's for sure. Uh, there's been some good stuff on there. I've been fine. It's funny. I've been finding a little bit of traction on twitter myself, just in thought leadership and kind of personal stuff. I feel like it's interesting. Every platform kind of has its thing. I feel like twitter is really great for threads like craig uh. Foler always has really good threads from fray waves, uh, and news content and stuff like that. Um, it's, it's a pretty fun place. But linkedin has been very, it has been very good. To me it's been very good. Yeah, yeah, yeah.
Speaker 3:That is, and especially with like finding out, like breaking news, like I feel like I find myself going on twitter or x and then it's like if you actually want to connect with thought leaders and like those, those people, those decision makers, that's, that's on linkedin. So it's sort of like you know, each platform kind of has its own. There's value there in a lot of different ones. You just kind of have. No, it takes Takes a while to kind of consume it for a while, where you're like, okay, I get it, I get it different strategy for each one, that's for sure.
Speaker 1:Which one are you not using at all? Which one of you just kind of like that's not even on my radar instagram, facebook like I, I I don't know anything about those. Yeah, facebook. I've kind of I kind of given up on facebook a little bit. I mean, I know there's a lot of business that happens on facebook.
Speaker 1:I know there's a lot of drivers on facebook, um, but, the fact that I work with freight brokers and logistics tech companies primarily. I don't. I don't find as much value out of facebook, but there's. I mean, driver recruiting is huge on facebook, I mean, it's huge. Yeah, there's, you know, a lot of that goes on, so Pretty interesting when it comes to, uh, to the different platforms and how they work. What's your story? Getting into logistics? We all have a story of how we got here. Nobody planned to be here. What's your story?
Speaker 3:Clearly, you want to be as you know, a direct right right. So. So after I got fired there From a movie set after the first day of like a were you on the movie set?
Speaker 1:Okay, we have to. We got to dig into this.
Speaker 3:A little more.
Speaker 1:You were yeah, you were on a movie set.
Speaker 3:Yeah, so I grew and right there. Absolutely yeah. I grew up in Maryland. I was a film that they were doing. It was called better living through chemistry. It had, like Sam Rockwell, olivia Wilde in it and I was an unpaid intern that loved they loved the higher unpaid interns even more than freight brokers, and there's the connection right there.
Speaker 1:Like what other industries have unpaid interns? Where else can I go?
Speaker 3:I'm all about that, yeah. So it was like after one of those days of like working 6 am to 10 pm for free and it was like the funny thing was I lost. I lost the camera lens at a lot like two o'clock in the afternoon. They found I gave it to the wrong person, but they found it. It all got worked out and Then they let me keep like, keep working and doing like office stuff until like 10 pm and they were like, hey, yeah, you're gonna have to, we're gonna have to let you go. Like the producers were like that guy's done. So after that I was kind of like, okay, maybe movies isn't, like I don't know, that's not my thing. So I kind of stumbled into sales. I liked sales and then like my first like full-time job out of college was working at Cowan as a you know, basically sort of sort of cradle-to-grave Freight broker and so I loved it like instantly was like whoa, this is, this is freaking awesome.
Speaker 1:Yeah, I think you find out right away like this is my thing or this isn't I. I brokered freight right six months and I learned pretty quickly that that's not the best place in transportation for me. It was good experience. I'm glad I did it, but it was not the best place for me. But you figure that out when you, when you try that out, you have to try and find out, and so when you got in there, you were doing cradle-to-grave at Cowan and you just like man, this is it, this is what I want to do.
Speaker 3:Yeah, oh yeah, I would. I it was like. It was like satisfying some like the the weird, like I don't know if it's OCD 80d part in me where it's just like I'm gonna turn off my phone and just like lock in and from like you know, seven to five thirty and just be like you know in the zone and just going. Days were just flying by and it was awesome, it was great. And then a couple years into it you start to realize like oh wow, I can't keep it up at this pace, like it's just not sustainable. But for the first couple years it was awesome, I loved it.
Speaker 1:Yeah, the, the, the transportation, Specifically the freight broker. Life is great from about 22 to 27, eight, 20 years old somewhere there, and then you know, get married to have kids. Like wait a minute, this is, this is hard, this is pretty difficult to keep this up, space up, that's for sure. So what's? What does keep you motivated? What keeps you excited about being in the industry? What keeps you here?
Speaker 3:Yeah, I think for me it's like you know what ways, because I love the industry, I love everything that goes into it. It for me it's like how do I keep that passion going and that passion that other people have? Because you see it, everybody sees it. Just like you said, everybody comes in and at first you either lover, you hate it. But for those that love it, you're like in it and you're engaged and you're loving it and it's like how do you keep that From just dying out? How do you, like, empower people? How do you, how do you give people resources to be able to not just crash and burn? And that's what keeps me excited about it.
Speaker 3:And it's not just for the people that's on our team, but it's also for your customers too. It's like how do we provide the best experience for our carriers, for our customers, for our people? That's what I've kind of really really started to love after I kind of got away from the Sales revenue, got a chance to be a GM at an office and and do some other stuff at a corporate level. So that's that's what keeps me going is just hey, it doesn't have to be this way, it doesn't. Nobody said that the rules. Don't say like you have to get burned out at 27, 28, you have to be doing every single thing. You have to be on call 24, 7 doesn't. Doesn't have to be that way.
Speaker 1:So yeah, there's something refreshing when you realize at some point that you can write the rules, that you can write the rules for the game that you're playing for your company. You don't have to do it. I was just talking to an event planner recently and and he was doing some events for the first time and they went pretty well and you could sense that he was trying to be, like other events, like I've got to do this. I've got to do that because that's what other events do. And I looked at myself hey, listen, this is your event. You get to write the rules.
Speaker 1:Whatever you want to do, you do it now. You got to decide if the audience is gonna want that, you know, but you get to write the rules. You could you actually do anything you want at this point and when you realize that it changes the whole game in terms of how you Run your business and what you want to do, you realize I don't have to do everything that everybody else does or how I did it here Before. I could do something different. New to me that's what keeps it fresh is the ability to write the rules.
Speaker 3:Right, and it's the same thing in marketing too, right. It's like you know, there's there's no rule that says you can't do a freight music video for marketing. Maybe you shouldn't.
Speaker 3:That's a different question, yeah but you know that like there's something about breaking the rules. As long as you understand the rules and you Understand what your you know desired outcomes are and you know what's your, what's your ROI, you know all these things and but you know there's breaking the rules is like the best thing you can't do and you know I don't double brother, but yeah, exactly, well, I think, I think it's.
Speaker 1:You know, it's more or less not it not to say breaking the rules, but just understanding that you get to make the rules, that for your company, the rules don't exist unless you say they exist. You know, like that's. That's what's exciting to me is writing the rules and figuring out what game we're gonna play, because it's, you know, simon cynics says all the time we're playing an infinite game here and with that in mind, there's there really aren't any competitors, there's really no finish line, there's really no like keeping score, like we're playing an infinite game, which means that you get to really does like write the rules of how this is gonna be played out, which I love. That I think that's really Really interesting. And and you should do music videos the answer is yes to that. You should do music. In fact, how can I get featured in one of these videos? How we should do something together? This is, I'm all for it.
Speaker 1:Let's do it, let's do all right, you've heard it here, folks there's gonna be something coming out with Ben and I. We're doing some sort of video. I don't know what it's gonna be. We're gonna have fun with that. At some point we got to get in the same room. I don't know when that's gonna happen. Yeah, but we got to make that happen, yeah, some point I I'm in a Sarasota Florida like Tampa area.
Speaker 3:Oh yeah, that's not anywhere.
Speaker 1:I was just there. I'm out there, oh yes, yeah, the summit.
Speaker 3:Yes, yeah, I know.
Speaker 1:We could have done that yeah. That would have been good.
Speaker 3:I'll be at F3, but I don't know if you'll be there?
Speaker 1:I will not. I'll be at Women in Trucking. See, it's just not. Oh yeah, it's not meant to be yet, but we're going to make it happen. We're definitely going to make it happen, so all right. So, man, we got to pause for a second because on the show, we like to have a little bit of fun every time that we get together, and so today we're playing a little game called Would you Rather All?
Speaker 2:right then, here's what we're going to do.
Speaker 1:We're going to play a little game called Would you Rather. Here's what's going to happen A banner is going to appear on the screen with a Would you Rather question, and then you and I are going to answer the question. That's what we go for, right. So here we go. First one. The first Would you Rather is Would you Rather have the ability to see 10 minutes into the future, for 150 years into the?
Speaker 3:future. Oh, I'm going to go. 10 minutes, 150 years, that's too scary.
Speaker 1:I don't want to know, I don't want to know it doesn't do you any good right. 150 years from now. I mean it doesn't help you. You're not going to be there.
Speaker 3:Yeah, 10 minutes. I'll be a I don't know some kind of I don't know, maybe I'll turn into a gambling addict, I'm not sure, but 10 minutes sounds more productive 10 minutes could be good.
Speaker 1:That's right. Yeah, you could, I mean, think about 10 minutes like that could be interesting for sporting events, possibly for like you know, something in Vegas?
Speaker 3:Yeah, that could be really helpful, especially if nobody knows Right or yes, vegas.
Speaker 1:Yeah, that's true. Yeah, that could be pretty helpful. I'm with you on that. 10 minutes. Lock it in. Okay, next one. Would you rather be forced to sing along or dance to every single song you hear? Be forced to sing along or to dance to every single song you hear?
Speaker 3:I'm going to say dance. I'm going to say dance to that one because you know there's something about you know like you can get other people excited about when you. But when you start singing, some people are like you know what? Put the headphones in, like shut up. So I like the dancing. Are you a good dancer?
Speaker 2:Yes, no, not at all, but I can get you know, I can be enthused.
Speaker 3:I can enthusiastically dance poorly, or you know close to average.
Speaker 1:Can you do the Elaine for Seinfeld? Can you do that number? Are you familiar with this one?
Speaker 1:No, the kicking the thumbs, the kicking. You're too young, I need that. Yeah, Too young. Bad reference, my bad, sorry, sorry. Well, you should. You should YouTube. Elaine Ben is dancing. You'll enjoy it, it'll be fun, it'll be worthwhile. Okay, I think I would rather. Okay, I'm going to go with seeing, just because I love to sing, and that would be really fun. I sing already, do it anyway, so I'll just say sing, but I like your answer for dance. All right, would you rather? Would you rather be chronically underdressed or overdressed?
Speaker 3:Oh, that's a good one, I think you know, I think you can pull off overdressed a lot easier than us. There's something underdressed for that you know. Nobody's going to take you seriously, and it's just over.
Speaker 1:How underdressed are we talking here? Yeah, I know how underdressed?
Speaker 3:are we talking?
Speaker 2:Maybe your life.
Speaker 3:Halloween costume, like if you're, if you're going around like that to a job interview, that could be tricky, but you can pull off an overdress If you're confident. But then again, if you're honestly, if you're confident, you can pull off anything, but I'll go overdressed, I'll go over.
Speaker 1:I'll go like it. It's just like a, you know Adam Sandler. You know workout shorts and a t-shirt underdressed, because I can pull that off every day, yeah, yeah, yeah.
Speaker 2:But if it's less than that.
Speaker 1:That might not be good. I'm not sure I would definitely I would like to try the underdress. I just I'm going to go that way, I'm going to go underdressed. Okay, I had, I had moments been when I was growing up where I forgot it was picture day and I would wear a tee, like a summer camp t-shirt, to school on picture day and my mom was like, because I live with my dad, my mom was like you wore that for picture day. Oh God.
Speaker 3:So there's something, yeah, there's something, with the like. You know, Mark Zuckerberg like hoodie, or like Bill Belichick hoodie. Look, that's like you know. Maybe this guy's a genius, you know what I mean.
Speaker 1:That's, that's right, you know it's. People are going to ask. They say you're super poor or you're a genius, and you know both could be true, I know, but we could go with that, all right. Next one Would you rather have universal respect or unlimited power? Oh, this is very philosophical today. I don't know.
Speaker 3:I'm a, I'm a, I'm a freight broker, so I don't know about being respected Like I don't. I don't. I don't really value it anymore I just especially being like in sales and being a freight broker, like I have. No, no respect, that's okay, I'm okay, I've learned to live without that. So give me the give me the power.
Speaker 1:Give the power, unlimited power, let's go yeah. That's good. Yeah, you know it's good. And if you have unlimited power, you could still use it for good and you could gain the respect if you want. But as you have, a universal respect does not mean you get power.
Speaker 3:That's true.
Speaker 1:I kind of like the logic on this one. We're gonna go unlimited power, okay. Next one Would you rather live in a house made entirely of glass, or one with no windows at all?
Speaker 3:Oh, For me, definitely, definitely. All glass got to have the sunlight. Oh yeah, I can imagine how no glass man, that's, although.
Speaker 1:What's funny about that, though, is that what do we do? We build a house, we put a window in, and then what do we do? We cover up the window with yeah, right, right, right, like we do it ourselves anyways, right, right.
Speaker 3:Oh yeah, that's okay, I'm okay. No, no curtain rule, I'll still go all.
Speaker 1:So a house with no glass? That would be interesting. Showering and changing clothes, that would be. That would be interesting. You'd have to be very confident to just here we go taking a shower you know, right, you put up great trouble around the house. That's true, a shrub around the house. Maybe that's what you got.
Speaker 3:It's all about the landscaping.
Speaker 1:Yep, why are we talking about the logistics behind a glass house? Why are we even toying with the idea? All right. Next one would you rather live in a world without books or without music, do? That's a tough one. Well that's a tough one.
Speaker 3:I'm gonna. I'm gonna go with the. I don't think I'm allowed to not take the music route, so I'm gonna have to. I'm gonna have to go without books. So without books now that's kind of like are we saying no, no ebooks. You know like.
Speaker 1:I think we gotta go. No books, I'll know audiobooks, no ebooks like no, yeah, yeah all right, yeah, I think I can survive without books. In fact, the world survived for years without books, but they did have music, so I would. I'd rather have a world without books. Yeah, I go with that one. Yeah, that's good one. Okay, next one. Would you rather travel the world for free but only stay in five-star hotels or Backpack and camp for a year with no expenses?
Speaker 3:Oh, I'm gonna, I for me, I would go backpack and camp for you. I, we, my wife and I, we did one of those van conversion van things and yeah, a couple trips in our van with yeah, yeah, yeah, exactly.
Speaker 1:My wife, you rented how'd you like, did you guys have this people?
Speaker 3:Yeah, yeah, we, we, we bought it for like three thousand dollars and in true typical freight broker fashion, after my wife did all the work and like made it look really like Instagram pretty, we sold it for like a two thousand dollar profit.
Speaker 1:So nice, well done and you got to enjoy it.
Speaker 2:You got some chips in it, yeah, absolutely.
Speaker 1:Yeah, well done, that is well done. My friend, we had an RV. We did not turn out quite as good as you on that, but it was fun. We went around and did that. I would definitely do the back camp, backpack and camping. That's to me to be much more adventurous. Better stories, I mean five-star hotels. How many of those can you stay in before you just like enough? Enough, you know the champagne right here. The flowers, move on. All right, I like that one. Okay, do we have another one? Would you rather? Do we have one more? We do be able to teleport anywhere or have the power of super strength.
Speaker 3:Well, as Someone who's only been able to ever like bench press the bar, I would go super strength just because I don't know what it's like to be.
Speaker 1:We just got a spiss of time with Robert Bain, he could tell you what that's like.
Speaker 2:That's right, that's an logistics.
Speaker 1:He could give you an insight into you know what super strength feels like. I don't know. I kind of you see, I like to travel. I think teleporting anywhere would be dope. I mean, think about this anywhere. Oh cool, like you could teleport to the moon real quick and come back and describe your oxygen tank hop up there, I'm gonna teleport right back.
Speaker 3:I mean, think about this, I've worked.
Speaker 1:We're gonna not like the rules on Anywhere it says anywhere. You know that's true, we're gonna go to the space station, teleport up there, teleport back. I mean I Think that could. I could be pretty dope. I would enjoy that, because you could always work out and get some strength. I Want to teleport. That's what I'm gonna go with, all right, so that's a that's a pretty good one. Do we have any more of these? We have any more of these.
Speaker 3:Let's see if we have another drill, you know, you could be in multiple conferences at once you win potentially. I don't know if you could I don't think teleporting you could like teleport there and back.
Speaker 2:Oh, that's right, you could be like, we could like genius on what event, or you know what?
Speaker 1:yeah, coming up, I could do women and trucking, I could speak and I could be right over at f3 and then right back for dinner. Okay, yeah, we tell you what that. Okay. Next one Would you rather live without your favorite food for a year or Only eat your least favorite food for a whole month?
Speaker 3:Oh, that's a tough one. Each your least favorite food for a whole month. Oh, I'm gonna go live without the favorite food for a year.
Speaker 1:Yeah, cuz I'm gonna be favorite food for a whole month. That's no chance. No chance. I would just find a new favorite food for a year. That's what I would do.
Speaker 1:Yeah, yeah yeah, yeah, yeah, that's it, that's easy. Okay, yeah, all right, Do we have any more of these? We've done a lot of these. Is there another one? Maybe that's it. That might be the last one. Okay, well, that is this episode of. Would you rather? Thanks for playing man. Hope you enjoyed that. That's a lot of fun. Oh, it's a lot of fun on the show to do that. Also, occasionally we like to have a random question just to have fun. Something really crazy. Although we've had a bunch of random questions already, do we have a random question today that we can put? Been through? Oh, we do. Look at this. What smell, image or sound triggers nostalgia for you? Oh, it is a good question.
Speaker 3:Yeah, okay, for me it's that. Um, for me it's like the smell of a of a new office. So like when I first moved down I moved from Baltimore to Atlanta for my first like, ooh, I'm gonna be. Uh, I thought I felt like a true adult, I was gonna be a general manager of a of our Atlanta office and like walking into that smell of like a new office was like, oh, okay, I'm here and so like anytime I smell like that new, even like a new house smell is kind of the same thing. I'm like, oh, okay, all right, I'm ready to show up for work like first day, like I'm getting excited like that.
Speaker 1:Yeah, it takes me back, dude smells are one thing, image sounds for me it's music. So anytime I hear music, man, it takes me right back. So I'm gonna throw this one out there. Dude. If I hear digital underground and the Humpty Danes, dude it takes me right back to eighth grade, man, like right back to eighth grade.
Speaker 1:I can remember right where I am. Like you play that. You would record it on the radio. You're too young for this. You'd record on the radio on a cassette tape and then you would just play it, you just over and over again till you learn the words. And that's how we did it back in the day, especially when we couldn't afford to go buy the tape. We just buy a bunch of blank tapes and just record radio stuff. But that takes me right back to eighth grade, man. That's some good memories. So I could still. I could still wrap the whole song. It's pretty embarrassing.
Speaker 1:All right, stop what you're doing, because I'm about to ruin the image and the style that you're used to. I look funny, but you want to make a money, see, see, oh well, to help you. Ready for me to gather round. I'm the new fool in town and my sound laid down Bob underground. Listen, we even have the music like. We even have the music as a Part of what we have here. I mean, it's this. You just hear this man. You're like right back to it. So for me it's Humpty Danes man, digital underground. It's good stuff, so Good random question, good random question right there, yeah.
Speaker 3:I'm not gonna say anymore.
Speaker 1:That's a solid, random question. All right, let's talk a little more about your content. All right, so talk about the secret sauce. What have you found that has really worked for your content? What's? What are some things that have gone viral or done really well for you out there?
Speaker 3:I Think and it's probably the content that I like the most to myself seeing are the ones like the crazy, the music videos are fun and doing, like you know, memes are fun. But I think the the ones that it's just like super honest, where it's just like, hey, I'm gonna be pretty, you know, transparent here and just like share an experience or share something that happened to me. That's really honest, or especially, something that's like in the moment, like those are always the ones that do the best and they're the most interesting.
Speaker 1:They're the ones I like to the most you're pretty good at sarcasm to notice a lot of your content on x for example you're pretty good at throwing a little sarcasm out there.
Speaker 3:Yeah, tends to be a part of your, your shtick right, right, right and that's and that's fun and those are always fun to do and I guess I guess I enjoy that quite a lot because I do a lot of that but but the ones that usually do the best are the the the most honest ones.
Speaker 1:Where you're just you know you're being more genuine, not do you feel like you create content for yourself, like is it it's therapeutic just to put stuff out there, or are you creating it to really try to get engagement and grow a network, maybe a little bit of both, like, what's your motivation, what? What do you think about that?
Speaker 3:yeah, that's a good question. I think for me, where it started was I was. You know I would scroll on LinkedIn or Twitter, and not so much Twitter back back a couple years ago because there weren't besides, like Dooner and and Craig Fuller, there weren't too many people on Twitter at all, right, but like you know, I would scroll just anonymously and you know would would be looking at stuff and I didn't really know anything about social media. So for me it was more of like a challenge. When I started I was just like I kind of want to. It's something I don't know anything about, so I was just at first to challenge me. But what I've been surprised at is like the community around it and like actually networking. Now, for me is what's most interesting is actually just meeting people and getting to interact with people that you've always, you know, either seen their content or, you know, respected. So to me, that's that's, that's the coolest part.
Speaker 1:What you're doing a phenomenal job. I love following you, love being in the community with you. What are all of your handles? Real quick, go through those so people can follow you. Obviously on your LinkedIn, but what's your x handle? What's your tiktok handle? Before we bring this baby in for a landing, sure, okay.
Speaker 3:So so, tiktok, you're just going to search trucker dot king, so trucker king, um, and then twitter, you're just going to have to do your best guess at my name.
Speaker 2:So that's a bm and then t s.
Speaker 3:If you throw in the tsc like you'll probably find me same with LinkedIn, like, yeah, binti's not gonna work. Yeah, yeah, yeah, yeah, yeah to get in there.
Speaker 1:That's, that's awesome. So so, um, your name on on x and then freight dot king. Is that where they're said, uh, uh, trucker dot king, trucker dot king, sorry, trucker dot king on tiktok. Well, man, keep up the good work. Dude, I absolutely love following what you're doing. It's great to finally meet you here virtually. We're gonna have to get in the same room. Do a music video. We already said it's out there in the ethos, so we gotta do it, we gotta make sure that happens. But but uh, thanks so much for being on the show today and uh, appreciate you having having you around. You have to come back and see you soon. Absolutely thanks for having me try, appreciate it even. Alright, everybody, make sure you come back every tuesday for an episode. By the way, happy halloween. Hope you have a great halloween out there.
Speaker 1:Make sure you join us on friday at noon central for word on the street. Also, we got a new change to iron mines instead of being at 6 am because who wants to get up at 6 am we're now doing 11 am central. You can join us, whether you can work out or maybe just join the conversation. We're doing that live every monday, 11 am central on linkedin, on on youtube as well, and we also have the edge coming up every month the first wednesday of the month, so make sure you join us for that. The next one's going to be tomorrow, november 1st. We're going to have the edge going on and again next tuesday standing out. We got daniel pal of altodynamics, a lot of good things happening and again a big shout out to our friends over at sbi logistics for making this possible. We appreciate them. Visit them at successsbi3plcom. Until next time. We'll see you guys soon. Take care.