Standing Out: A Podcast About Sales, Marketing and Leadership
Standing Out is a show created to help individuals and companies improve their sales & marketing outcomes, as well as their leadership development. Each episode we have an expert who has a unique perspective on sales, marketing and/or leadership providing insights from his or her experiences. And we throw in a few laughs from time to time. Be sure to hit Subscribe wherever you listen to our podcasts.
Standing Out: A Podcast About Sales, Marketing and Leadership
Impact of AI and Importance of Investing in Marketing with guest Dave Sosnowski
More logistics companies are investing in marketing, but what is actually moving the needle? Join me on Tuesday at 2:00pm CT for Episode 259 of Standing Out as I chat with Dave Sosnowski of STG Logistics about what he’s focused on in building the STG brand to drive sales.
A word about our sponsors:
SPI Logistics is the leading logistics firm in North America, with a respected network of 65 offices and 60,000+ carriers throughout Canada and the United States. If you are a freight broker needing back-office support such as admin, finance, IT, and sales? At SPI Logistics, they have the technology, systems, and back-office support to help you succeed, reach out to SPI Logistics today. To learn more about becoming an agent with SPI, visit: https://success.spi3pl.com/
Standing Out is a sales, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes.
This video is about what's up everybody, welcome to Standing Out. It's Tuesday. It's the last Tuesday of August, the last Tuesday of summer. We've got Labor Day coming up. This weekend, things are going to be changing Kids back in school, pools are closing. If you're here in the Midwest, that's the tradition around Labor Day for us.
Speaker 1:We're glad that you are joining us today on this show, a show about sales, marketing leadership, and today I'm excited to have a marketing expert on the show. We're going to get to that here in just a little bit. While you're out there, though, we've got a new website up and running. We are focusing on testimonial videos for our customers, helping their clients sell their services, so check us out at betaconsultinggroupcom and see the new website. We'd love to help you create testimonials and have your customers help you speed up that sales cycle with testimonial videos as well as messaging, so click on the button on the home page to schedule a call with yours truly, tell us your story, and we would love to help you write yours. Also, if you are a freight broker or an agent, or thinking about becoming an agent, and you're looking to get rid of all that back office stuff, admin, finance, it, that kind of stuff that's just annoying to you and want to stay in your sweet spot of sales or working with customers? Be sure to check out our title sponsor, spi Logistics. They have everything you need in order to get all that stuff off your plate and stay in your sweet spot Technology systems, back office, all that over 60,000 carriers throughout Canada and the United States. Check them out at successspi3plcom. Again, that's successspi3plcom. We appreciate their support on the show.
Speaker 1:Also, we got a great lineup of shows this week, so make sure you come back today. Today is Tuesday. Come back on Thursday, same time, 2 pm. Central for another episode of Standing Out. We're going to be talking about training for freight brokers people who want to get into it. There are some schools out there that have some great resources, so we're going to be talking about that later this week. All right, it is time to get this show underway. I'm so excited to be joined by somebody who's been in the marketing game for a long time in freight brokerage A lot of experience done, a lot of cool things. I'm going to be with us today to talk about what's new in marketing, specifically helping our salespeople out there. So please give it up for my good friend, dave Sasnowski.
Speaker 2:Dave.
Speaker 1:I like this song. How are you?
Speaker 2:Good.
Speaker 1:I'm doing well. This is a great. I love it. Every day we get a new walk-up song and a little throwback. Today A little throwback. Why does this song mean a lot to you?
Speaker 2:Well, throwback, I am a throwback, so let's start right there right If you can't tell by looking at me, all your people out there, but it's really appropriate song. So many times throwbacks are throwbacks, but they come right back and play. If times aren't a change in now, I don't know what they ever are. Right In all aspects most certainly in business and the things that are happening we're seeing especially in logistics.
Speaker 1:Exactly Well. I mean, we're kind of in another cycle, but it feels like a different cycle, a slightly different cycle than the ones we've had in the past. But times certainly are changing and you've been in the game for a long time. How long have you been in logistics, specifically on the marketing side?
Speaker 2:Yeah Well, on the marketing side, I mean I venture to say that you're always marketing right. I started in 1989 working for a company called Emory Worldwide, started in the operations side and got myself into sales two years after, doing a lot of grind on the Ops side, and really started venturing into marketing. I got my degree in marketing at Penn State. So I've always had, like I said, that marketing cache, but actually heading it and leading it late 90s small companies A little bit.
Speaker 1:You said everybody's in marketing. I firmly agree that everybody in a company is in sales and marketing, whether they want to be or not. Every phone call you have with a customer is an opportunity to build a brand and to get a customer to become more sticky or less sticky, and all those types of things, so I love thinking about that. Before we go any further, though thank you so much for being on the show today. We're going to send you either a coffee mug or a water bottle. Which one do you like, coffee mug or water bottle?
Speaker 2:I'm a big, I drink both a lot. I'm going water, though.
Speaker 1:Water bottle cool. I drink a lot of water bottle. You get enough. You know I'm going to show. Do you want it in white or black? We have a white version and we have a black version. Which one do you like? I'm going black, going black. I love it. It's a cool look. I like it. Nice to have. Well, that's coming your way. We appreciate you being on the show today and jumping in with us to talk about this. Now you're with STG Logistics. What do you guys focus on? You guys have a lot of things going on over there. What's some of your core competencies over there?
Speaker 2:No, this is what makes our marketing so important right now, because I've been with the company since 2018. We're owned by private equity and we really started our foundation in the CFS business bonded facilities bringing in ocean containers, overseas freight of all kinds, breaking down that freight into our bonded facilities and distributing out to the end customers, whether they pick it up from our building, running it through a rail network. So I'd say that's where we started, but since that time, more acquisitions. We're really a company that focuses on from port to door. We can pick it up when it arrives in, from the port to the port, all the way to final destination. We manage all those pieces of the business and I think a lot of our customers are excited and don't even realize the breadth of our services. Hence marketing so important. I appreciate you having us on the show.
Speaker 1:Yeah, I love hearing that, because there's a lot of freight brokers out there or just logistics transportation companies in general that don't put a lot of emphasis on marketing. They don't spend much money on that. They might not even have a marketing person, they might just give it to their salesperson. And I always say this whether you have a marketing team or not, somebody in your company has to do the marketing. They got to get the message out there and a lot of times that falls on sales guys. It slows them down and getting the job done. I've sold with a company that had great marketing and I've sold with a company that had terrible marketing. It was a great marketing company anytime, because it makes my job a lot easier. What do you guys focus on at STG? You're growing through acquisition. What are some of your main initiatives on the marketing side?
Speaker 2:Yeah, and it's interesting you bring that up about logistics and marketing and ask me about my background. Marketing and logistics for a long time has been hey, let's get a flyer together, let's get the sales people tell you what they want and you give them some kind of a brochure that they can go out and sell the services. And that's really been the extent of marketing and logistics until these last few years and hence the song times they are. A change in marketing is in the e-commerce world. There's a lot of digital marketing going on and in our world what we're focusing on is really getting the message out, starting Three ways to do it right.
Speaker 2:You got your physical marketing you go to your shows, you get out there. Then you got your social media right. You got physical. You can market with your sales people, you can go to conventions. But then now, with social media, which we've really dove in in the last few years, the last three especially. I mean you look at our presence now over 15,000 followers. We were under a thousand just a few years ago probably 600, I think, when I first got going on this. So a lot of focus on the social and now the digital In the last year. We're really looking at how we can find out who's popping their head up right, who's actually looking. I think one of your having me on the show here is why do you do more marketing in a weaker market than in a strong market? Right yeah?
Speaker 1:I mean that's a big part of it, because in a down market, I feel like you see who's been doing the right things. I say this a lot when the tide goes out, you see who's naked, you see who's been doing the right things and who hasn't been doing the right things. And in a down market, I feel like that's when the investment really needs to kick in, especially if you haven't been doing it.
Speaker 2:Think about it the last few years, with congestion and everything that was going on with COVID. Everybody in our logistics world knows. We all went like this Everything just took off, everybody started bringing freight into the country and we had congestion and volume like we've never seen before, right? So three years prior, when COVID first hit in 2021, our heads were down and we were just trying to figure out how to move freight. All of our customers were the same way. It wasn't like hey, what's your services? Do you have any service? Can you give us some space? Can you make things happen?
Speaker 2:And what we've seen is the attrition of the business in the last year, or now everything is settled. And guess what's happening? The heads are popping up from the desk. They're like, hey, wait a minute, what does SDG do for us? What can they do for us? If they're not working for us, how can they help us? What kind of value do they bring? What's the cost of what they do? And all the different aspects. So in a down market, man, I got to tell you the need for marketing is, more than ever, the way we're looking.
Speaker 1:I agree with that and I think that when the market is good, you're marketing for a little bit of brand awareness, but also for recruiting, because in a not market, you're trying to hire the right people.
Speaker 1:So, marketing your brand out there and letting prospective employees know what kind of a company you are is really important, but then in a down market it's more for customers. You're really marketing for customers and having those separate focuses, I think, are really critical and a lot of times people don't focus or don't really realize what the marketing can't accomplish or what the focus should be.
Speaker 2:You really want to go after customers and you also want to go after potential employees and I think in the different types of markets it dictates you nailed, I mean there's got to be an internal and an external marketing to like, our employees are the ones that are going to go out and say, hey, come work for us. Hey, this is what our company is doing. So we made a big acquisition just over a year ago and we bought XPO Intermodal and Dreyage. So we took a division of XPO large company and, because we were doing all the Intermodal already with another competitor, we bought that piece of the business so we could own it and manage it and have, you know, create our own destiny right, and also with the Dreyage side, you know, instead of outsourcing the Dreyage.
Speaker 2:So when we made this acquisition, became a company three times our size, we had to really market internally first. Right, we had to really let our employees know hey, here's what it is, here's what we look like together. So I spent the first four or five months going out to locations and doing like I'm doing with you, interviewing folks in different positions and talking about what they do, so we could share with you know, all of our employees, what's happening, whether it was in LA, chicago, savannah, you know. Whether it was Intermodal Dreyage, warehousing, you know our employees suddenly became this company that was doing one thing to this whole Port DeDors suite of services and we needed to really market to them first, yeah, I agree with that.
Speaker 1:Marketing is just communication. I mean, it's really all it is. It's how are you going to communicate with your audience, and that audience should be internal and external. I completely agree with you on that. What are some things that you're finding that are working in the down market? You know, have you changed your strategy a little bit? What's been the difference maker here in the last 12 months that maybe you weren't doing back in 2022, 2021?
Speaker 2:Yeah, that's a really great question. I say it's the digital side now. Really, it's finding out who is actually. Who are we talking to, right? So one thing we have to do is go out and do more surveys and find out from not only our existing customers but potential customers what do you like about STG? What do you know about STG? What are you looking for in a company like STG? And new services.
Speaker 2:So you know, it starts with getting the surveys done. You got to get who are the people you want to survey. So there's a lot of things you do back, whether it's Zoom info or whatever you're using to find out who are in the right places. I hate to say it, I don't like stalkers that come to me, but I also am always watching my stalkers right when people are sending me stuff. So if you're out there and you're saying man Dave never looks or doesn't check what he's mailing or we're mailing to him, I'm looking and I'm checking.
Speaker 2:You know it just so happens. Sometimes it's not the right time in the right place, but what I have found is, all of a sudden, it is the right time for that email I saw a month ago, or that reminder that I got. So what we've changed a lot on is the constant messaging right, like making sure we're delivering who we are, what we do, whether it's on the social media, whether it's direct email, programmatic marketing. These are all new things to us, trey, that we've started doing just in the last, probably, year and a half.
Speaker 1:Yeah, I love being flexible and making the change that you need to make. In regards to that, I also really appreciate the fact that you're surveying your customers. I, you know, I think about this a lot. Marketing teams often miss that. That's where a lot of the gyms really come from. If you ask your customers, what problem do we solve for you? What value are we bringing to you? Why do you say yes? Why do you continue to say yes and you just listen? That's the content that's going to resonate with your prospects, and a lot of marketing teams don't do that. They don't go to their customers and ask that. They also don't ask their sales team hey, what's working, what's not working? What objections are you hearing? What's been winning people? What's been a yes? I couldn't agree more.
Speaker 2:Couldn't agree more, especially talking to the sales team, right? I mean, if you're not, they're the ones directly talking to the customer. And I've seen marketing approaches where we start to like ourselves too much internally. We love our fancy flyers we're doing, or we love some ad we did, or we get a little bit crazy with the, you know, commercials or promotion that because we like it right. And what we're always trying to do is find out what do our customers like right and even what do they don't like, and if they don't like it, why, you know, maybe there's something we can lean into there. So, yeah, it's just critical to be talking to the customer, surveying the customers, very enlistening, you nailed it listening.
Speaker 1:Yeah, it's hard to do this in freight, but are you familiar with the Savannah bananas?
Speaker 2:Oh, of course I got two sons that play baseball. They're 13 and 11 and they're always watching these guys do their dance and their thing and the owner there, yeah, yeah it's crazy.
Speaker 1:I got to go to a game in Savannah this summer. I got to talk to some of the leadership because I MCed an event TMSA's executive or other sorry, their Elevate Conference in June and Jared Orton, the president of the Savannah band. I was our keynote speaker and as the MC I got to talk to him. I got to go to the game and I've been reading one of their books called fans first and it's really fascinating what they do. They have one person from the Savannah band is organization a different person every game, but one person from the organization is a fan for the game. They do everything that a fan does. They come to the game like a fan, they park, they walk in, they scan their ticket, they sit in the stands, they go get food. They act just like a fan for one game and then they come back and they report to the organization what that was like and they are constantly getting that feedback loop to make changes and to make it better for their fans. Oh man.
Speaker 1:And I think about isn't that gold? Yeah?
Speaker 2:It's still good.
Speaker 1:I know, and it's hard to do that with logistics to have people in your team.
Speaker 2:I'm taking a note on that. So, whether it's hard or not, one thing I notice in my role is heading up to marketing and I've learned. I think if some of it comes with the age and times, they are a changing. You might think you have the greatest ideas, but you really need a team of people to challenge you. I would tell that to your audience. Sometimes I think I have the greatest idea because it came to my head. I woke up in the morning and I thought, man, this is going to be great and I have a team that'll say Dave, not so much.
Speaker 2:And it's one thing to say, not so much, but give me the feedback why. And once we have that feedback, we align and we're just much better.
Speaker 1:Yeah, I love that. I love that, and you can't really make your team a customer for a day, but certainly you can talk to your customers more. You can reach out and ask those questions, get some feedback from them. That's why I think, well, we started doing some of that, just so you know, trey, so we've got a guy that's coming on board.
Speaker 2:His name is Tim Sharp and I was talking about kind of my transition from this role to be in more direct sales and I don't know what he did. What he first came on, not only surveys, but actually doing quotes, seeing how we reacted. So we started doing a bunch of dummy stuff not because he's a dummy, but you know what I mean Like what you're talking about going to the stands and doing the thing we went through the exercise. What's it like to deal with SDG? What if you just send an email in? And how do they reply? Do they have good follow-up? Is there a solution? Are they straight with me and they say, no, what I can't do, that that's not in our wheelhouse. That's another real important thing, because when times are down, it's easy to just say yes, yes, yes, okay, we'll do it. And we can't jump in that water that fast because we're not great at everything.
Speaker 2:That's the bottom one.
Speaker 1:Yeah, and I like the idea of going back and being a customer, so I'm just thinking about that with my own stuff. We just launched a new website. We're excited about that. I probably ought to spend a day just clicking on all the buttons, making sure they all work, but also submitting a form. How quickly does someone get back to me, you know? Or have someone, have someone else submit a form and see what happens? You know, like, like that, those are all. Those are all really great, great things to do just to make sure that your customer experience is a good one.
Speaker 1:And that's the thing I've learned about Savannah bananas is they're just there to entertain people. Like, even though they have a business, they're selling merchandise, they're, you know, selling, you know attendance to a game. They're really just in the business of entertaining. And one thing that they say that's really fascinating is every business is in the business of entertaining. Think about it. It doesn't matter what business it is. It could be a plumber that comes over. If that plumber entertains you while he does a good job, you're going to like him even more when you use them again.
Speaker 2:So much agree and I just got to put in a plug for these guys because you keep bringing it up. It's probably a lot of your audience I don't know a bunch of most of your audience probably knows who they are. They've done such a good job of marketing. It's unbelievable.
Speaker 1:And it's all through entertainment.
Speaker 2:But if you haven't looked them up, check them out, then you'll feel. You know why Trey and I are talking about them.
Speaker 1:Well, the marketing is good, but their product is just as good, and that's, I think, it's critical. Great marketing and a great product is really a winning formula. There you go.
Speaker 1:That's great All right, we got to pause for a minute and talk about AI in sales and marketing. This is a topic that is getting some noise. I was just talking to my wife about this because now, with voice generation and things like that, I was telling my wife, hey, there may come a day where we're going to get a phone call and it's going to sound like our daughter and things can be bad. Or I was telling her about a guy who wrote a rap and then had Drake made it, made a AI voice of Drake and it sounded just like Drake. It's crazy how AI is changing. You had a situation from a sales and marketing perspective where AI is changing the game for that as well. Talk about that for a minute.
Speaker 2:Yeah, I didn't know. It's really changing the game. One thing I didn't tell you about is we're looking at AI to create the response to quotes and things like that. Like how quickly can we do that without the human doing it right, but do it effectively and quickly? But one that came to me recently and I was just kind of studying on the AI side as a company that's now taking voices from the past people that were top sales people in a telemarketing world and being able to take those voices and take those pitches and those lines right.
Speaker 2:Because when you're telemarketing and you're in the boiler room like we've heard about these are boiler rooms, right, they've got scripts, they look at a screen and these people are very good at doing it, very good at convincing you, very good at knowing what your hot button is or how to respond right away if you say no, or I'm thinking about it or I lost my job. They're trying to get money from them and they know our response to I lost my job, right. And so they've taken the past of people that were really good and those people are now making phone calls to you out there and they're not people and you know they're just recordings that can respond right on the spot to people's objections. So it's amazing to me, it blows my mind, that people are getting sold and giving their their money or buying a product to not even a human being on the other end.
Speaker 1:Yeah, and it's interesting that I think about this. Now a lot of companies have software for their sales team that records all their calls. I wonder if salespeople at some point are going to have to say, hey, I don't want my calls recorded, unless you can guarantee that you're not going to use this to generate, you know, a clone of me and then and then move me on my way. I mean, I don't know if we're there yet, but I imagine the next five to 10 years that's going to become an issue for salespeople who become aware of what's happening.
Speaker 2:That's a really good point. Heck, yeah, and somebody again I said it's the ones that are really good. They're going to take their spot and their pitch and they're going to reuse it and not have to pay for it. It's almost like writing a song. You want to have your rights to your, to your skills. You know, because you're, I can see that being like hey, you can use it. I want to get you know five cents for every phone call or something like that.
Speaker 1:Yeah, exactly, I mean anybody who's using gong or HubSpot or something where they're recording calls. I mean could they take those voices and then just basically create a sales persona? Well, yes, they can.
Speaker 2:We know that for sure.
Speaker 2:They can and it'll only get better. It's just how you protect yourself. So there's a. To me it's like anything we get these new things in the world. I remember when I got my first Blackberry and I was so confused. I had my phone and I watched the guy going like this on the other side of me. I didn't know any idea what he was doing. It was intimidating. And now look at us today. Right, I mean the swipe and the things and the talking to the series and the Alexis and you know it's kind of like you got to go with the times. The times make us much more efficient, but there's things we always have to be cautious of, for sure.
Speaker 1:Yeah, exactly here's my public service announcement for AI. I was just telling my kids this this past week. We have a safe word. I'm not going to share what that safe word is because it has to be against what we're trying to do. We have a safe word where if somebody calls and pretends to be myself or my wife or something to my girls like if somebody came and said, hey, your dad's in the hospital, he sent me to come and pick you up to take you to the hospital they have to ask the safe word and if the guy doesn't know the safe word then they don't go. And we've had to have that because there could be a day where a phone call comes along and it sounds like that and could trick them or whatever. I could get a phone call someday. It sounds like my kids If they have content on social media, if they got a video they put out there, somebody could recreate their voice. So we have a safe word now where, if that happens, we can confirm that it's the right person.
Speaker 2:I didn't know I was going to get on your show and start taking notes and things to follow up on. I appreciate it. Again, with two young boys, I'll take that advice all day long. That's a good one.
Speaker 1:Well, hopefully it's helpful, but man, it's like in this day and age you just have to kind of think through some of those things. So hopefully that helps everybody. All right, dave, we got to pause for a minute because on the show we always like to celebrate the national day. Have a little fun with that. Some of these are pretty straightforward, like we have Labor Day coming up here shortly. Some of them are really goofy. Do you know what today's national day is that we're celebrating here on the show?
Speaker 2:That's a great question.
Speaker 1:I don't. It is National Sports Sampling Day, and what this is really all about is about getting kids to try sports, try new things, and I don't know about you, but I grew up as a multi-sport athlete. Back in the day, we played every sport that was out there. Nowadays, people are specializing. Are your kids playing multiple sports? Are they specializing in one?
Speaker 2:Yeah, no, we encourage multiple sports. They love baseball and, as I mentioned earlier, you know we're at St Louis where our goal is to get to all the parks before they get out of high school. That's so cool, love that.
Speaker 2:But you know, they play football, they do junior guards, they've, you know, play some golf and hit some balls. I mean, we try to keep them moving, just like you, because that's the way I did grow up. But there's a real lean now. You know, they're both 13 and 11. Hey, we got to get more coaches on the baseball. We got to get you more focused on the baseball, you know. So that that's sport, you know, driving you to where they want you to be specialization.
Speaker 2:Specialization and it's a fine line, right, because you don't want your child to fall behind and not get that. You know the things they might need to compete. But I'm a big proponent when I hear guys like Wayne Gretzky and John Smoltz you know guys that were great at their sports talk about how they used to hang their you know skates up to go play other Sports when they were young and it's greatest of all time, right. Or John Smoltz, one of the best pictures of all time, big proponents of playing other sports and somehow they did kids.
Speaker 1:So I don't. All I'm gonna say is this the best quarterback in football played all three sports. I'm just gonna throw that out there patch. My home's played basketball, he played baseball, I played football. He threw a no-hitter in high school like he was great at three sports. And now you see it in his quarterback he's throwing you know shortstop style passes and doing all you know making basketball pivots and all kinds of stuff out there.
Speaker 2:I'm just saying like I thought you were gonna mention Aaron Rodgers, but that's a.
Speaker 1:Aaron Rodgers was the greatest quarterback. I guess we'll find out this year. We'll see what happens. We'll see who gets gets out of the AFC, if it's gonna be Jets on the Rogers or the Chiefs and the Holmes or something else.
Speaker 2:There's a lot of good quarterbacks in the AFC. I like that national sports.
Speaker 1:National sports gambling day. So everybody get, have your kids try a bunch of different things. You just never know what they might like or might be good at, so it's all good. Also, also, we like to have a random question of the day. And listen, this question is so random. It could be a serious question, it could be a funny question. I haven't seen it yet. It could be. It could be a good question, it could could be weird, I don't know. Let's just see what today's is. Today's random question today is oh Along, what emerging marketing trends or strategies do you see as most impactful for our industry? That's a that's a serious question. Oh my gosh, what emerging marketing trends?
Speaker 2:or strategies.
Speaker 1:I know I don't like that question at all.
Speaker 2:Well, we say our industry, you mean logistics, right, correct, yeah, yeah, and and I think you know kind of, if I were to hit on that and you already did, whether it be with the AI, whether it be with programmatic marketing, you know, using some of these tools that have already been used in other sectors If that haven't been used in in in the logistics business. I've been in since a long time, I, I've seen it firsthand and I say this is an emerging trend, right, like using the digital space in the logistics world, that at least this what we're believing and we're driving forward with it and we're seeing others, you know, come to the table. So, yeah, that would be.
Speaker 1:That's serious question. That is whoo. That was really. We should have a silly question as well. Something like you know what does the Fox say? Or something like that. That's there we go, there we go. Random quote what does the Fox say? I'm I don't know if I should try that or not. There's a good song about that from Ylvis. I think it's YLVIS, if you're familiar with that. They got a good song about Stonehenge as well. All right, well, that was a random question of the day, dave, we're gonna move on from that. Yeah, something else, that you're on California, something else to talk about. You like to ride an electric bike, is that correct?
Speaker 1:I sure do, and how long have you had an electric bike?
Speaker 2:I just got it last summer. So I, you know, I used to ride a mountain bike and not not a serious mountain bike, I got ever had a mountain bike on a street and go about 20 miles and and loved it right younger and Always have loved riding like a moped, you know, and I was a kid and just getting out there, it's just that the wind blowing through my hair, which doesn't seem as is.
Speaker 1:But I can hear dynamic.
Speaker 2:It's like there's no way you're gonna get an electric bike. That's lazy, you know I'm not gonna do it and and I bought one last year and I have been on that thing so much because it Purely brings me a lot of joy, you know, like you just get it out of work, you just drive it around the neighborhood.
Speaker 2:And you know, maybe to the grocery store picking up some things I got a basket in it or just go riding, for you know 10, 15 miles and it's pedal assist. So I do get some exercise doing it. I'm not completely lazy, but it's easy to just pit the crank and ride along. But the biggest thing for me is the Just taking the break right. Yeah, like we all got to take a break. I talked to people that work for me. I said listen, we know you're working pretty much 24-7 these days because someone will get you on that phone or that text and Whether it's a weekend or not, a lot of cases people don't care. So schedule yourself breaks right. And the bike for me is just so much fun I can't even say I.
Speaker 1:Expected, the electric bike is kind of like a hybrid. That's what it sounds like.
Speaker 2:It is. It's a hybrid, it's a rat, rad power I'll do a promo for rad power bikes, but they're yeah, they look cool and yeah, you can do both. You can pedal assist, you can put it onto a level one versus a level five. So you know, you can you get yourself the work you want to get. And that's the thing people don't realize. They think you're just gonna be a lazy.
Speaker 1:Well, that's the thing. I don't know a lot about electric bikes. That's good to know. Oh, thanks for being on this show. It was great to talk to you about marketing what's happening over at STG logistics and your new little venture there. So again, thanks for the show. We appreciate it. Thanks, trey, good talk. All right, everybody, make sure you come back on Thursday. We're gonna have another great conversation talking about freight broker training. So make sure you come back to PM Central. Thanks again to our friends over at SPL logistics for making this possible. And again, don't forget to check out our website, beta consulting group calm. We're creating great testimonial videos for our customers. We're enjoying doing it. It's really fun to talk to their customers about why they love working with our clients. So check that out, schedule a time to chat with me and we'll see you right back here on Tuesday at 2 pm. Peace out, see you guys.
