Standing Out: A Podcast About Sales, Marketing and Leadership
Standing Out is a show created to help individuals and companies improve their sales & marketing outcomes, as well as their leadership development. Each episode we have an expert who has a unique perspective on sales, marketing and/or leadership providing insights from his or her experiences. And we throw in a few laughs from time to time. Be sure to hit Subscribe wherever you listen to our podcasts.
Standing Out: A Podcast About Sales, Marketing and Leadership
Breaking Barriers and Building Bonds: Empowerment and Laughter in the World of Freight Logistics
Shay Dixon for you, the trailblazing CEO of Scale Logistics, who's not only steering her company to new heights but also making history as the youngest and first African-American woman to chair the Women's Leadership Council for the Henry County Chamber of Commerce. We go beyond business talk, embracing community involvement and the insightful stories that have shaped her into the empowered leader she is today.
A word about our sponsors:
Sponsored by SPI Logistics. If you're looking for back-office support such as admin, finance, IT, and sales as a freight broker - reach out to SPI Logistics today! Learn more about becoming an agent here: https://success.spi3pl.com/
Standing Out is a sales, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes.
Man. I'll tell you what. Every time I see my stepdad walking in on a live show it makes me laugh. Good to see you all.
Speaker 1:Welcome back to another episode of Standing Out. I'm your host, trey Griggs, founder and chief encouragement officer at Beta Consulting Group, so excited to have you with us today. Do me a favor when you get a chance, check out what we're doing at Beta Consulting Group. We've got a marketing playbook now to help your company build a brand, create an audience and truly drive more opportunities. Check us out at betaconsultinggroupcom when you get a chance. Also, if you're listening to us tonight on Reads Across America Radio. Thank you so much. We appreciate our Reads Across America audience and you can catch a new episode of Standing Out every Tuesday night, syndicated right here on Reads Across America Radio. Also want to give a little shout out to our friends over at SPI Logistics for sponsoring the show. We really appreciate their support.
Speaker 1:Listen, if you're a freight broker and maybe you're just tired of having your back office or managing an MC or all those types of things and you just want to stay in your sweet spot of working with customers booking freight, be sure to check them out over at successspi3plcom. They've got the technology systems and back office support to help you succeed Again successspi3plcom and make sure that you let them know that you heard about it right here on Standing Out. Also, if you're not subscribed to our YouTube channel, be sure to do that now. You can find us at beta underscore, podcast underscore network. Be sure to subscribe so you check out every episode of not only Standing Out, but Word on the Street, the Edge and some of the other fun content that the team is putting out. So, going over right now and just click that subscribe button and you'll catch all of our content.
Speaker 1:All right, listen, we've got a phenomenal guest today. I'm so excited to have her on the show. She's been on the show before. It's time to have her back. Please welcome to the show our good friend from scale logistics, the ceo, shay dixon, got a head in the clouds and when I come back, girl.
Speaker 1:Oh, we gotta let this play. This girl is on fire. There we go.
Speaker 2:That is my song. That is my song, it is, that's your jam. Yes, that is my jam.
Speaker 1:I can see you driving down the road. You know, windows open, maybe top down. I don't know what kind of car you drive with that song just blaring. That's awesome, so good. How are you doing, my friend?
Speaker 2:I am doing so well. Thank you so much for having me on today again.
Speaker 1:I know it's good to have you back. It's been way too long.
Speaker 2:We got to have again much sooner than this, but give us a little update. What's going on in your world? Listen, I am like every other logistics company owner. We are in the trenches, we are working hard, we are re-strategizing, we are pivoting, we are offering new services, we are growing, expanding, pulling back, doing all the things to stay in this freight game. So I'm super excited to just share what's been working for me and I'm excited to be here and talk with you. You know, when we first met, you were always one of my favorite podcasters, so I've always enjoyed the show and our genuine conversation. So I'm excited for the conversation today, for sure?
Speaker 1:Well, there's certainly never a dull moment in entrepreneurship, nor is there a dull moment in freight. Put those two together, it's fireworks. And so I'm glad to hear that you're pivoting, figuring things out, and again, it's so good to have you back on the show. In fact, we want to make sure we send you a little swag from the show. So, do you want a coffee mug or do you want a water bottle? What do you prefer?
Speaker 2:I would love a coffee mug, and I actually will use it for tea, because I am an avid tea drinker.
Speaker 1:The coffee mug is on the way. We'll send it to you and you can enjoy some tea. And thank you again for being on the show. We really appreciate that. All right, I learned a fun fact about you, shay. I didn't know this, but this is exciting. I didn't know that you're the youngest and first African-American woman to chair the Women's Leadership Council for the Henry County Chamber of Commerce.
Speaker 2:How did that come about?
Speaker 1:I am how old were you when that happened.
Speaker 2:So it happened two years ago, Well you don't have to give your age.
Speaker 1:I am proud.
Speaker 2:So I was 34 and it actually happened. I moved to Henry County about five years ago and when I moved here I met with the economic development director and he said if you come to our county, if you serve, meet people organically, the business and opportunities will come. And we live in a very heavy manufacturing industrial distribution community. And he was right. So I just started serving, serving my community, going to grand opening for other business owners, celebrating their success, helping them, and they saw my leadership abilities and they asked me to join the council. I served for a few years and then they said would you like to chair? And I said me. And it was the best decision that I made because it really developed and honed my leadership skills that I naturally had, but it helped me kind of really really develop them in a unique way. So it was awesome.
Speaker 1:Yes, I think the best part sounds like going to grand openings of new businesses like that. You know it takes a lot to open a business. It's just not easy. You know it's not something you wake up on a Saturday morning and you do. It takes a lot of business. It's just not easy. You know it's not something you wake up on a Saturday morning and you do. It takes a lot of planning, it takes money, it takes time, it takes belief, it takes people who support it. There's a lot that goes into it. So that must've been a really cool moment to get to. You know, see these businesses opening their doors in the community and I hate to ask where is Henry County? I don't even know where that is.
Speaker 2:Henry County is the fastest growing county south of Atlanta. So we are the suburbs in Atlanta, outside of Atlanta, and everybody calls it God's country. We love it, I honestly love it here.
Speaker 2:We work, serve, worship, all in the same county and it's amazing to see our rapid growth. But I tell everyone, if you're not connected with your local chamber of commerce, that's an amazing way to connect with other small business owners and those brand openings, that's a marketing strategy, because now I'm going in front of these manufacturers, distributors, and I'm meeting the key players at their grand opening and I'm not pitching my services, I'm just saying congratulations.
Speaker 2:But I have a name and I have a contact info, so now there's nothing left but to market to them. So it actually helped me land quite a few customers.
Speaker 1:That is ingenious. I hadn't thought about that and I have to admit I'm not a part of my local chamber of commerce. I tend to work just in transportation and I'm kind of nationwide and that's kind of been my play. But what a what a great way to. I mean, I told my wife this I'd love to have, um, you know, customers in town so I don't have to travel all the time, I can go and county talk about county, like that's just like home and I I feel like we've gotten away from that. We talk cities a lot but we don't talk counties, and I think that's kind of cool that you talk like that honestly and my kids go to school here, you know um.
Speaker 2:So it's. It's a win-win because I'm helping the viability of the county and the more the county grows, the better opportunities for my business, for other businesses and for my children for sure.
Speaker 1:That's awesome. When I think of county, all that comes to mind is the Dukes of Hazzard.
Speaker 2:Not county yeah.
Speaker 1:I don't know why, but that's what came to mind, but it's not that important, but also about a month ago, I learned this as well. A month ago, you were part of the 2024 Sixth Annual Women's Empowerment Summit. Yes, tell me about this. I don't know about this.
Speaker 2:Yeah so our Women's Leadership County. Here in our county we actually host an empowerment summit every year.
Speaker 1:Oh, this is a county thing.
Speaker 2:This is like right at home and we bring in speakers from all over. So we were blessed to be able to have Kami Mackey, who is with the Atlanta Hawks and State Farm. We were able to have our local mayor, sondra Vincent. We were able to have small business owners come and just speak about their experiences and the topic was really resilience and grace under fire, because a lot of us have experienced things. The difference between a lot of successful business owners and even leaders is that we use those obstacles and kind of turn them into an opportunity to propel us into our future. So it was really nice to be able to host that and coordinate it. I had an amazing team of local business owners who served with me to make it a success and it was. I was really, really happy afterwards. People always see and they hold our county to a very high standard, so being able to fulfill that promise was amazing for me.
Speaker 1:That is so awesome and I wish you were my neighbor. Why can't?
Speaker 2:we be neighbors. Literally. I know That'd be so great.
Speaker 1:I love what you're doing for your community and just around there. And again, it would just be fun to go outside and say hi every once in a while. But you talked about opportunity and this goes to one of your favorite quotes, which I did. You know the John Wooden is, you know, the all time best basketball coach. You know the the um all time best basketball coach. College basketball coach was 10 NCAA titles Uh, just a legend. And one of your favorite quotes is when opportunity comes, it's too late to prepare. Man, that is, that's right.
Speaker 2:I tell my team stay ready so you don't have to get ready. And I learned that very early on my first and largest retail customer. That very early on my first and largest retail customer, I was not prepared and I lost the opportunity multi-million dollar contract and from that moment on I made sure that I was ready. For every opportunity that I pitched, submitted a quote for RFP, I was prepared. I will never lose an opportunity again. That moment was very humbling.
Speaker 1:I love what you said Stay prepared so you don't have to get prepared. Man, I got to work on that. I'm more of a kind of a flat by the seat of my pants kind of person. I'm realizing I got to be more prepared, so that speaks volumes to me. How did you get into the transportation game? What's your story?
Speaker 2:Yeah. So in the beginning I honestly I just worked for a temp agency and they gave me a job working for a manufacturer and I was just like, hey, this is the most money I've ever made I'm going to take this job?
Speaker 1:What were you doing there?
Speaker 2:I was actually just in the front desk. I was working the front desk.
Speaker 1:I was a receptionist.
Speaker 2:My title was office manager, but really I just worked the front desk.
Speaker 1:You were probably a killer office manager. I bet everybody loved you. I just worked the front desk. You were probably a killer office manager.
Speaker 2:I bet everybody loved you. Well, I actually I'll never forget a young lady, January Frisbee. She literally took me under her reins, January.
Speaker 1:Frisbee.
Speaker 2:That's her name.
Speaker 1:What a cool name. Yes, shout out to January.
Speaker 2:Yeah, she was the only other woman that worked there that wasn't a part of the leadership team. It was a small family owned Italian business and she taught me a lot. And the owner God rest his soul, alan Memo he, just he taught me everything there was about just running a business standing on your word, not letting people take advantage of you, negotiating, asking for the things that you want, being bold, being courageous. I mean, he had no fear. And we made polyethylene foam inserts. So, being able to work in the manufacturing side, I did everything from the office. This is when we were handwriting VOLs.
Speaker 2:So I started in the trenches and I was able to implement new processes and learn new things and they were like, wow, you're adding value. So I just kind of moved up within the company and that's how I got my start. Honestly, I did LTL, ups, fedex, pretty much anything. We were shipping small parcel packages and that's where I got my start. That's really where it was and it was pivotal for my life. I didn't realize it at the time, but it prepared me for right now. He was really mean to me too. I mean he was very strict when I tell you thick skin, I got my thick skin right out the gate because he just HR was not a the only two women besides his wife and daughter. So I had to learn very early on how to advocate for myself and how to make people respect me, and that helped me now where I'm at at scale.
Speaker 1:You know, I'm sure that it was a tough experience and it probably wasn't his motive, but you're probably thankful for that experience because of what it's done for you now.
Speaker 2:Definitely. And he also taught me how other people think right, Because sometimes we're in our own silo of maybe our own cultural backgrounds or our own upbringing. So being able to be around other people who have different cultural upbringings and different expectations and different perspectives on the world, it teaches you like, hey, maybe there's another way to think about this. But it also helps me with my customers because I'm able to kind of get in their shoes and know how to talk to them and meet them where they're at.
Speaker 1:I think you know, I love that. You said that. I think that self-awareness and empathy are superpowers, Like when you really can just understand who you are and kind of how you came to be that way your, your environment, your culture, your family, your surroundings but then understand that other people had different. You know different ways of thinking, different ways of growing up, different things they care about the whole Atticus Finch. You know, walk a mile in someone else's shoe like put their skin on it. You know it's definitely helpful to appreciate that and not think that your way is the only way. I mean that's huge, that's like customer service 101. Right, there is to think about that. So that's awesome.
Speaker 1:You also I mean you did a great job of marketing yourself. Obviously, a lot of people know who you are. You've got a great brand personally and with scale. You were on Blythe's podcast recently Blythe Brumley, our friend, her podcast Everything is Logistics and you talked about the importance of leveraging social media to connect with clients and create a more extensive network. When did you start to realize that that was a powerful part of business that you needed to incorporate?
Speaker 2:Immediately. This is our second freight brokerage and when we built our first freight brokerage, I came out of the gate like nobody knows who I am, nobody trusts me and I need to build that trust. I need to build that no like trust factor immediately. That was. I actually read a book. I believe it's called like Marketing Strategies. It's by Dean. I'll share it with you later. Dean somebody, yeah, dean somebody.
Speaker 2:And when I tell you, the first thing he said is that no one can do business with you if they don't know you. They definitely aren't going to do business with you if they don't trust you and they for sure are not going to do business if they don't like you. So I made sure that I authentically showed up and shared who I was and my experience, and I gained that trust with my connections on LinkedIn, and I never sold anyone. I've never just reached out and I'm like hey, do you have any freight? I'm always having conversations, I'm always getting to know them, adding value, and eventually they're like hey, what are you doing logistics? Because you're awesome and I'd love to work with you, you know. And that's when I saw that that worked. I leaned in.
Speaker 1:Oh no, we lost Shay. Maybe her phone died. Hopefully she comes back. There she is, oh, I'm back. I was like, whoops, where'd you go? Yeah, so.
Speaker 1:So you were saying that you know and I want to just summarize it to be known, to be trusted and to be liked. I mean, if any company focuses on anything with their marketing, it's those things that people know who you are, what you do, how you solve their problems, to trust that you can do it and to like you, actually want to work with you. When I was doing door-to-door Shay back in my early sales days in 2010 in Portland Oregon, walking through the rain and trying to sell paper and toner and those types of things walking through the rain and trying to sell paper and toner and those types of things the one thing I learned very quickly is that if I could make somebody laugh, my, my, my chances of selling them that day went through the roof compared to if I couldn't. So it was all about getting them to like me. That was a big part of it. They didn't know me. They certainly didn't trust me, but, yeah, but if I could get them to like me, they would keep me around long enough that maybe I could work out the other parts of that.
Speaker 1:It's so important to be liked. I mean, I know that sometimes people are like I don't care if people like me or not, I'm going to be myself or whatever. But the truth is people want to do business with people they like. They got to trust you, got to obviously know who you are and what you can do. But there's an element there of if they like you, it just makes it so much easier.
Speaker 2:So much easier, so much easier. And if they can relate to you, right, because being relatable is a huge part of winning business. People don't want to do business with your brand, they want to do business with you, and so I really made sure that while I was building our business brand, I really kept a strong personal brand and made sure I was doing speaking events and podcasts so that I could tell my story and take ownership of my story, and you'd be surprised how many people reach out. I remember one of the first podcasts I did is let's Talk Supply Chain, and I did an episode on blended yes and I was talking about.
Speaker 2:You know the challenges of growing up how I grew up. I'm in a transracial adoption, which means both of my parents are white, so growing up was really different for me and I received so many emails and messages from people like, oh my gosh, I'm adopted too. And this is what I experienced. And you know, I grew up in foster care, so we were able to connect on a deeper level and that relatability really helped me. Then it was like, hey, well, I also have a logistics company.
Speaker 1:And they're like okay, you know the conversation is secret. Yeah Well, I don't know what's going on with our feed today, but that's okay, we'll get it all figured out. But you know it's interesting, shay, when you talk about that. You know about being able to relate to people. See, I grew up in a divorced family. Unfortunately, my parents divorced when I was seven and when I was a teacher, when I was a youth pastor man, I could really connect with those kids who were going through that. They could relate to me. To me.
Speaker 1:I knew what it was like to have to pack up a bag and go live somewhere else for a week or for a weekend, or parents kind of pitting you against each other just because they're hurt right, they're probably not trying to do it intentionally, but they're just really hurt people. And when you have that experience you can relate People who have not been through divorce. They don't get that, they don't understand that. So the fact that you've had that experience and that you're willing to put that out there allows people to connect with you in a way that's incredibly meaningful. So I love that. I'm glad that you're doing that. That's really cool, very cool stuff. Talk about which social media platforms do you spend a lot of time. On which ones have you seen kind of the biggest benefit or biggest return in terms of building your brand personally and the business brand? Is it different?
Speaker 2:Most certainly Personal brand, for sure. Instagram, that's where we connect with a lot of our carriers. They'll be like hey, when I was doing consulting, a lot of my clients would come from Instagram as well.
Speaker 1:What's your Instagram handle, while people are thinking they could connect with you just real quick? What is it?
Speaker 2:Thank you At Shaylin Dixon, that's me no underscores?
Speaker 1:no, anything, just Shaylin Dixon. You got such a cool name on all sites.
Speaker 2:Thank you, I appreciate that and I'll be honest, instagram never produced any customers, but it's really good when you're connecting with your peers peer support but in terms of my customers but in terms of my customers, lead generation, linkedin 1000%. I created a LinkedIn guide for other freight brokers because they really struggled to navigate LinkedIn. Linkedin has changed since I was in college and since I was in high school. You know it's no longer a career platform, it's a professional platform and people really struggle to be themselves and be authentic and professional on LinkedIn. So I leverage LinkedIn. I get a lot of my leads probably about 85% of my leads come from LinkedIn.
Speaker 1:I'm laughing because LinkedIn did not exist when I was in college, so it's pretty funny, wasn't even a thing. But you know what you said. That was really important, that people need to hear about this. This is really important is that you created a guide to help people on LinkedIn. You provided something of value for free.
Speaker 2:Yeah.
Speaker 1:And that is what draws people to you when you give them value you know, and so kudos to you for doing that.
Speaker 1:I love that we do a monthly workshop that people sign up for. It's free, it's 90 minutes and gives them kind of the starter portions of like building their brand and their messaging and things like that, because we think that's an area that people really struggle with is how they communicate with the marketplace, and if we can give them a little bit of education, a little bit of help, who knows, maybe they'll engage with us down the road. But if not, maybe that's just the jumpstart that they need to have a better brand or to start thinking about things like how they come across on LinkedIn or how they engage with people on LinkedIn. All those things are a part of building the brand and so important. So I love the fact that you're giving you know, giving value first and then eventually asking for something later. You know when the time is right. I think that's that's a winning formula. There's no doubt about that.
Speaker 1:Talk about being a woman. Sometimes you get this do you want to talk about this? Do you like talking about being a woman in a kind of male dominated industry? But it's changing. I was just at TIA down in Phoenix and the demographics are drastically different. Now, like it's I don't know if it's 50, 50, but it's it's very noticeable.
Speaker 1:35, it's very noticed, maybe more than that, because I went to the women's luncheon and there were a lot of women there. There were a lot of men there supporting the women, which was great. I'm a girl dad, so I felt like I needed to be there to support them. But you see, you're seeing many more women at these conventions. I was at women in trucking back in november and that that is phenomenal to see women in in phenomenal positions within their companies, within high ranks of UPS and XPO and all of these different companies. It was so neat to see that. So give us your take on that. Maybe when you started you talked a little bit about it earlier with your first company, but when you started, to where it is now, and how does that make you feel, maybe as a woman, as a business owner, as an influencer that I feel like things are improving, certainly not yet, oh certainly.
Speaker 1:What's your take on that?
Speaker 2:So over the last 15 years of being in this industry, it has changed tremendously. There are so many opportunities for women now, especially leadership roles. And I'll be honest, in the beginning I was intimidated, right, just because it's like, every room I'm going in to pitch, there's only men at the table. I was intimidated, right, just because it's like, oh, you're going every room I'm going in to pitch, there's only men at the table deciding whether or not. And they're like they automatically have the look on their face like do you even know what you're talking about, right? So I always bring up sports because I'm like what's your favorite football team? That's where I always start, right, just so I can tell you. You like I'm not your average run-of-the-mill business owner. And then as soon as they say, they're Cowboys fans, because we do a lot of work out of Texas.
Speaker 2:I'm like oh no, I'm an Eagles fan through and through, so you're like I'm so sorry about that.
Speaker 1:That's, that's gotta be rough like.
Speaker 2:We all make bad decisions in life. That just happens to be yours. What's it like?
Speaker 1:to never win. What does that feel like so?
Speaker 2:but now I'm so proud. I'm so proud to be one of you know, be a founder. You know, over the last year probably about, I think 11,000 freight brokerages have closed. There was over 22,000 during COVID. Now there's about 9,000 of us, and so I'm just happy that I'm still in the running. I'm happy that I can bring innovation. I'm happy that my leadership skills are seen by my customers and my customers like to do business with me.
Speaker 1:Because I'm a woman, I handle business differently and that's a competitive advantage and when you see it that way it is, I think I think it's smart for you to use that. But there's something to be said about just staying in the game, just not going away and sticking around. I mean, there's valor and honor in longevity and being in the game for a long time, which I think is really important. Going back to women not only have you done great work in terms of your own journey and advocating for women, what advice do you have for, you know, female leaders in our industry, for women in our industry who want, maybe, to progress their career? Maybe they're feeling some of that apprehension or some of those feelings that you explained? What's your best advice for some of the women out there in transportation?
Speaker 2:Yeah, lead with your knowledge and if you don't have it, gain it. Lead with your knowledge and if you don't have it, gain it. I see sometimes, you know, from a branding standpoint, women lead with you know other incentives or other things that might be appealing, but it dries up, it goes away and it doesn't build lasting relationships. It builds transactional relationships. I have a lot of companies where they're like oh, I marketed and I got a customer and now they drop me for someone else. I'm like there's no relationship there. They don't trust you. You don't have that value. So I would say lean in and earn the business off of your knowledge and your expertise and if you don't have it, gain it. Focus on gaining it as much as possible, because my customers do business with me, because I am sharp and whenever they have someone else.
Speaker 2:I'm like all right, let's get a meeting together, all three of us, and let's, let's go toe to toe. I'm like give your thoughts, you know, give me your innovation and you know, and, and I stand on that. So it's more than just the aesthetics of things.
Speaker 1:Love that. So it's more than just the aesthetics of things. Love that. That is great advice, and I think there's a lot to be said about that, about creating some lasting value and leading with what you know. And if you don't know it, go learn it. Anybody can go to library or Lisbo podcast or talk to people in the industry. I mean, there's information galore. It's abounding these days, so there's no excuse in that regard.
Speaker 1:Speaking of information, shay, it's time for us to take a pause and play a little game here. We like to have a lot of fun on the show, as you know, so we have a game here that we're going to play today called hot takes. All right, here's how it's going to work. Shea, our producers are going to put a banner up on the screen with hot take and we're going to see if you agree with it or disagree with it and why. And I might throw a few opinions of my own in there as well. Here we go. The first one is socks with sandals is not a fashion faux pas, it's just advanced layering.
Speaker 2:It's a fashion faux pas. Do not wear socks with sandals.
Speaker 1:What about the slip-ons? What about the Adidas slip-ons? Could you wear socks with those?
Speaker 2:If you're a man, if you're a woman, get your feet done. The socks just don't look right. My husband wears socks, with his slides, yes, but with regular sandals, yeah, not sandals? No, no, I think if you're a man definitely put socks on and get slides, because nobody wants to see a man's toes. They're nasty, not at all. Yeah, it's not good.
Speaker 1:Yeah, I'm with you, even with the pedicure. No, not with men, it's not the same. Socks with sandals is definitely a fashion faux pas. It's not good. Okay, I'm with you on that, all right. Next one, next hot take is adulthood is saying things will slow down next week until you retire.
Speaker 2:How often are you saying oh, things will slow down, next week It'll get better. No, I make them slow down, so I'm being intentional about forcing them to slow down and booking off hours in my calendar where no one can contact me. I am busy Even if I'm just sitting watching TV, um, which I never do.
Speaker 1:Yeah, no good for you, I don't. I don't get to watch much TV as well. I do catch a few live live sports, but I will say that prioritizing your schedule and learning to say no, man, that is such a hard thing to do for us doers yes I almost feel like I'm missing out or I'm falling behind or I'm just bored, like sometimes here's I heard this one time and this next generation I'm concerned about because they're not good with just being bored no, not at all we just be bored and figure stuff out.
Speaker 1:Go play you get creative imaginative draw read I'm definitely my kids, my kids are bored.
Speaker 2:I'm like, well, how about you just be present and just be? And they're like what it's unheard of. So, yes, I guess it's right. I'm things never slow down when you're a business owner.
Speaker 1:Just keep pushing no, they don't slow down at all, it's just kind of the way that it goes. Um all right, so that's, that's okay. Next hot take is if you've never pushed a door that says pull, you haven't fully experienced public embarrassment. Have you ever, you ever done that?
Speaker 2:I've definitely done it and I ran into a door being on my phone um yeah, it was glass and the sliding glass door didn't work. There was a sign. I didn't see it. I walked right into it. So most certainly I agree.
Speaker 1:Okay, I got to ask you what's worse. Is it worse to push on a door that says pull, or is it worse to push on a door close to the hinge and it doesn't move? And then you got to slide over.
Speaker 2:I think it's worse to push on a door that says pull because there's nothing.
Speaker 1:Yeah, it's embarrassing either way, especially when people are watching Like especially when you have a grand entrance and you're like, yeah, Now, are you the kind of person that if you were to do that and somebody noticed, you would just be embarrassed, or would you own it and have fun with it?
Speaker 2:I'd own it and I'd point at them and be like did you see that?
Speaker 1:And I'm like, so what do you?
Speaker 2:do, and now we've opened up conversation. That's right, own it.
Speaker 1:Have fun with it, that's right. Make somebody laugh right, a little bit more even than they did before, so I'm with you on that. Okay, all right. Next hot, take Last one, last hot. Turtles teach us the value of taking life slow and steady. Ooh, this kind of goes with what we just talked about. Have you ever just watched a turtle?
Speaker 2:I have. We owned a turtle and they smell really bad and they're very challenging to clean up after. So yeah, turtles teach us that definitely take life slow and steady.
Speaker 1:I'm learning that in this season of life, delegation and being intentional with my time, so I definitely agree with that for sure you know, I'm a golfer, clearly, and one of my favorite things when I'm out on the golf course to look over at a pond and maybe there's a stick sticking out of the water and there's a turtle just sitting up there just basking in the sun, relaxing, just no worries in the world, it's a good reminder. You know, sometimes you just need to slow down and, just you know, sit in the sun and enjoy that.
Speaker 2:Bask.
Speaker 1:Yeah.
Speaker 2:I'm with you.
Speaker 1:I'm with you. That's awesome. Well, that is Hot Take. We do have one more thing. We have a random question of the day. We always like to just have a little fun with that as well. Now, this be a funny question. It could be serious, it could be a good question, it could be a total dud, I don't know. Let's see. The random question of the day today is oh, is it up there yet? Oh, I don't know if we have it up there yet or not. Oh, here it is. What is the most absurd thing you've been tricked into doing or believing? What is the most absurd thing you've been tricked into doing or believing?
Speaker 2:Anybody got you good, that's really good. Good, I've actually got got a few times, um a few times. So I was actually convinced to sell vector knives. And because I'm such a good salesperson yeah, like I, I worked for a knife company and I sold a lot of knives I bet you did and I bought those knives. Yes, that's right, I didn't get commission yes, that's right. I didn't get commission, so they got me, they got me.
Speaker 1:You sold the knives and you didn't get paid. Oh, vector marketing, oh, that's a bad shot.
Speaker 2:No, and I will still accept payment if they're listening.
Speaker 1:Make it happen. Well, I will say those knives are good knives. My wife fell in love with them when the guy cut my shoe or cut a rope or something crazy. So we do have the knives are good knives, but that's a bummer. To not get, not get paid, to get kind of tricked into that, that's definitely that's not good. I get. I get kind of talked into doing a lot of things.
Speaker 1:Probably the worst one was lately this happened about seven months ago is we were having the broker carrier summit in Tampa. Is. We were having the Broker Carrier Summit in Tampa, florida, and Natalia, our producer, and I we were both going to be going to that event, and the other members of our team, morgan and Coleman, came up with this idea that they were going to order us T-shirts online, unbeknownst to us, and make us wear them. They said, hey, we're going to order you a shirt for the Broker Carrier Summit to wear on your travel. Just, you guys have to promise that you'll wear it. We're like, yeah, sure, we'll do that. And then this shirt was so bad. It was, uh, it had. It had rainbow colors everywhere. It was almost like a tie-dye shirt. It had a shark with a cowboy hat on it with a, a bunny sitting on it, like it was really, really bad and I had to wear it the entire travel you gave your word.
Speaker 1:You gave your word you both did and we took a picture afterwards. It was obnoxious, it was horrible, but I owned it and I ended up wearing that shirt during the first session at the Burger Care Summit, just to stand out and be dumb, and people were like what in the world is that guy wearing? I had a cowboy hat that I wore with it. I did the whole thing. I owned the whole thing Totally.
Speaker 2:I'm glad that you owned it, but now I need to see a picture, so afterwards, make sure you.
Speaker 1:Oh, we got. We got pictures. In fact, I don't know if we can get one quick enough here. Uh, I know I have them. I got them on my phone somewhere. Maybe I'll find it real quick. So why don't you tell everybody how they can connect with you and scale logistics? And while you're doing that, I'm going to find this picture.
Speaker 2:I would love to see that with Scale Logistics at Scale Logistics on all social media sites. You can visit our website, wwwshipwithscalecom, and you can also find me. I'm on TikTok, instagram, linkedin, facebook. You're going to get a little bit of Jesus if you follow me on Facebook.
Speaker 1:Let's go.
Speaker 2:But at Shaylin Dixon. So thank you so much.
Speaker 1:Greg Love that. Are you ready for this picture? I'm ready. Here's the for this picture. I'm ready. I'm just going to put it up to the screen. Look at this.
Speaker 2:Now, that's horrible, but I love the hat. I'm really loving the hat.
Speaker 1:Yeah Well, I figured, listen, the cat on the shark has a cowboy hat. I just had to roll with it. So I took my cowboy hat down to Tampa and I just owned it.
Speaker 2:It was great. I feel like the Broker Carrier Summit needs to come to Atlanta.
Speaker 1:We've talked about that, dan and I have talked about that. That's one of the cities that we have on our agenda, because I think we're trying to find cities that are easy for trucks to get to. Kansas City is kind of the central. Dallas is coming up in October. Fort Worth area we had Tampa, which was not really easy. That's what we learned, is that's not?
Speaker 2:easy?
Speaker 1:not at all, but amanda's on the list for sure. Phoenix is on the list for sure. We're still working out the dates and and where we're going to go. Um, and, if you want to see the broker carry summit come to you, uh, make sure you let us know about that. Um, she, hopefully we see you at the broker carry summit. Uh, we need to get you on stage. We need to get you on stage. That's what you need to do. You need to speak. We're going to make that happen.
Speaker 2:Dallas, October. Can we get a. Yes, we travel to Dallas often. I'll be there next month. We have a bunch of customers there, so most certainly it's on, we're doing it.
Speaker 1:All right. Sheila, it's so good to have you on the show. Thanks for coming by, congrats on your success and thanks for just being a great person and a great friend. I'm just honored to know you.
Speaker 2:Thank you, all right, we'll talk to you real soon. Thanks for having me, we'll see you Talk soon.
Speaker 1:All right, everybody, Make sure you come back every Tuesday for another episode of Standing Out with great guests like Shaylin Dixon. Again, this is a podcast about sales, marketing and leadership. Also thanks to our friends over at Wreaths Across America for putting us on every Tuesday night episode on there, and to our friends over at
